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Quantitative Models in Marketing Research

2001-08-09 Business & Economics
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Release : 2001-08-09
Genre : Business & Economics
Kind : eBook
Book Rating : 845/5 ( reviews)

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Book Synopsis Quantitative Models in Marketing Research by : Philip Hans Franses

Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses. This book was released on 2001-08-09. Available in PDF, EPUB and Kindle. Book excerpt: Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research

2010-06-10 Business & Economics
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Release : 2010-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 653/5 ( reviews)

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Book Synopsis Quantitative Models in Marketing Research by : Philip Hans Franses

Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses. This book was released on 2010-06-10. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research

2001-08-09 Business & Economics
Download Quantitative Models in Marketing Research PDF Online Free

Author :
Release : 2001-08-09
Genre : Business & Economics
Kind : eBook
Book Rating : 669/5 ( reviews)

GET EBOOK


Book Synopsis Quantitative Models in Marketing Research by : Philip Hans Franses

Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses. This book was released on 2001-08-09. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Quantitative Modelling In Marketing And Management (Second Edition)

2015-11-06 Business & Economics
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Release : 2015-11-06
Genre : Business & Economics
Kind : eBook
Book Rating : 366/5 ( reviews)

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Book Synopsis Quantitative Modelling In Marketing And Management (Second Edition) by : Luiz Moutinho

Download or read book Quantitative Modelling In Marketing And Management (Second Edition) written by Luiz Moutinho. This book was released on 2015-11-06. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Quantitative Marketing and Marketing Management

2013-01-31 Business & Economics
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Release : 2013-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 223/5 ( reviews)

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Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos

Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos. This book was released on 2013-01-31. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

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