Author : Kate Kurtin
Release : 2019
Genre : Public relations
Kind : eBook
Book Rating : 079/5 ( reviews)
Book Synopsis Public Relations in Practice by : Kate Kurtin
Download or read book Public Relations in Practice written by Kate Kurtin. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.