Share

Public Relations As Relationship Management

2015-04-24 Language Arts & Disciplines
Download Public Relations As Relationship Management PDF Online Free

Author :
Release : 2015-04-24
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 346/5 ( reviews)

GET EBOOK


Book Synopsis Public Relations As Relationship Management by : Eyun-Jung Ki

Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki. This book was released on 2015-04-24. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Public Relations As Relationship Management

2000 Business & Economics
Download Public Relations As Relationship Management PDF Online Free

Author :
Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 151/5 ( reviews)

GET EBOOK


Book Synopsis Public Relations As Relationship Management by : John A. Ledingham

Download or read book Public Relations As Relationship Management written by John A. Ledingham. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Public Relations in Hyper-globalization

2018-04-09 Business & Economics
Download Public Relations in Hyper-globalization PDF Online Free

Author :
Release : 2018-04-09
Genre : Business & Economics
Kind : eBook
Book Rating : 627/5 ( reviews)

GET EBOOK


Book Synopsis Public Relations in Hyper-globalization by : Takashi Inoue

Download or read book Public Relations in Hyper-globalization written by Takashi Inoue. This book was released on 2018-04-09. Available in PDF, EPUB and Kindle. Book excerpt: Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.

Intercultural Public Relations

2022-02-06 Business & Economics
Download Intercultural Public Relations PDF Online Free

Author :
Release : 2022-02-06
Genre : Business & Economics
Kind : eBook
Book Rating : 865/5 ( reviews)

GET EBOOK


Book Synopsis Intercultural Public Relations by : Lan Ni

Download or read book Intercultural Public Relations written by Lan Ni. This book was released on 2022-02-06. Available in PDF, EPUB and Kindle. Book excerpt: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Relationship Building in Public Relations

2017-09-22 Business & Economics
Download Relationship Building in Public Relations PDF Online Free

Author :
Release : 2017-09-22
Genre : Business & Economics
Kind : eBook
Book Rating : 495/5 ( reviews)

GET EBOOK


Book Synopsis Relationship Building in Public Relations by : Petra Theunissen

Download or read book Relationship Building in Public Relations written by Petra Theunissen. This book was released on 2017-09-22. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

You may also like...