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Protest Public Relations

2018-10-09 Business & Economics
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Release : 2018-10-09
Genre : Business & Economics
Kind : eBook
Book Rating : 588/5 ( reviews)

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Book Synopsis Protest Public Relations by : Ana Adi

Download or read book Protest Public Relations written by Ana Adi. This book was released on 2018-10-09. Available in PDF, EPUB and Kindle. Book excerpt: Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Popular Culture and Social Change

2020-10-29 Business & Economics
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Release : 2020-10-29
Genre : Business & Economics
Kind : eBook
Book Rating : 256/5 ( reviews)

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Book Synopsis Popular Culture and Social Change by : Kate Fitch

Download or read book Popular Culture and Social Change written by Kate Fitch. This book was released on 2020-10-29. Available in PDF, EPUB and Kindle. Book excerpt: Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.

The P.R. in Protest

1968 Demonstrations
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Release : 1968
Genre : Demonstrations
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The P.R. in Protest by :

Download or read book The P.R. in Protest written by . This book was released on 1968. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations, Activism, and Social Change

2013 Business & Economics
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Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 068/5 ( reviews)

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Book Synopsis Public Relations, Activism, and Social Change by : Kristin Demetrious

Download or read book Public Relations, Activism, and Social Change written by Kristin Demetrious. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

Public Relations and Sustainable Citizenship

2020-11-25 Business & Economics
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Release : 2020-11-25
Genre : Business & Economics
Kind : eBook
Book Rating : 368/5 ( reviews)

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Book Synopsis Public Relations and Sustainable Citizenship by : Debashish Munshi

Download or read book Public Relations and Sustainable Citizenship written by Debashish Munshi. This book was released on 2020-11-25. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth – air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.

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