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Protecting the Brand

2021-11-22 Business & Economics
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Release : 2021-11-22
Genre : Business & Economics
Kind : eBook
Book Rating : 524/5 ( reviews)

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Book Synopsis Protecting the Brand by : Peter Hlavnicka

Download or read book Protecting the Brand written by Peter Hlavnicka. This book was released on 2021-11-22. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).

How Many Trademarks Does it Take to Protect a Brand?

2001 Brand name products
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Release : 2001
Genre : Brand name products
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis How Many Trademarks Does it Take to Protect a Brand? by : Mary Sullivan

Download or read book How Many Trademarks Does it Take to Protect a Brand? written by Mary Sullivan. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Assassination

2011-10-25 Business & Economics
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Release : 2011-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 386/5 ( reviews)

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Book Synopsis Digital Assassination by : Richard Torrenzano

Download or read book Digital Assassination written by Richard Torrenzano. This book was released on 2011-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

Brand Power

2016-07-27 Business & Economics
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Release : 2016-07-27
Genre : Business & Economics
Kind : eBook
Book Rating : 406/5 ( reviews)

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Book Synopsis Brand Power by : Paul Stobart

Download or read book Brand Power written by Paul Stobart. This book was released on 2016-07-27. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.

Brand Awareness

2024-07-10 Business & Economics
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Release : 2024-07-10
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)

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Book Synopsis Brand Awareness by :

Download or read book Brand Awareness written by . This book was released on 2024-07-10. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.

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