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Product Research Rules

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Author :
Release : 2020-11-10
Genre : Design
Kind : eBook
Book Rating : 441/5 ( reviews)

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Book Synopsis Product Research Rules by : C. Todd Lombardo

Download or read book Product Research Rules written by C. Todd Lombardo. This book was released on 2020-11-10. Available in PDF, EPUB and Kindle. Book excerpt: Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

Product Research Rules

Download Product Research Rules PDF Online Free

Author :
Release : 2020-11-10
Genre : Design
Kind : eBook
Book Rating : 425/5 ( reviews)

GET EBOOK


Book Synopsis Product Research Rules by : C. Todd Lombardo

Download or read book Product Research Rules written by C. Todd Lombardo. This book was released on 2020-11-10. Available in PDF, EPUB and Kindle. Book excerpt: Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

Product Research Rules

Download Product Research Rules PDF Online Free

Author :
Release : 2020
Genre : Business planning
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Product Research Rules by : C. Lombardo

Download or read book Product Research Rules written by C. Lombardo. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, C. Todd Lombardo and Aras Bilgen demonstrate how your entire team can conduct effective product research within a couple of weeks-easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort.

Seven Rules for Social Research

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Author :
Release : 2018-06-26
Genre : Social Science
Kind : eBook
Book Rating : 437/5 ( reviews)

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Book Synopsis Seven Rules for Social Research by : Glenn Firebaugh

Download or read book Seven Rules for Social Research written by Glenn Firebaugh. This book was released on 2018-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Seven Rules for Social Research teaches social scientists how to get the most out of their technical skills and tools, providing a resource that fully describes the strategies and concepts no researcher or student of human behavior can do without. Glenn Firebaugh provides indispensable practical guidance for anyone doing research in the social and health sciences today, whether they are undergraduate or graduate students embarking on their first major research projects or seasoned professionals seeking to incorporate new methods into their research. The rules are the basis for discussions of a broad range of issues, from choosing a research question to inferring causal relationships, and are illustrated with applications and case studies from sociology, economics, political science, and related fields. Though geared toward quantitative methods, the rules also work for qualitative research. Seven Rules for Social Research is ideal for students and researchers who want to take their technical skills to new levels of precision and insight, and for instructors who want a textbook for a second methods course. The Seven Rules There should be the possibility of surprise in social research Look for differences that make a difference, and report them. Build reality checks into your research. Replicate where possible. Compare like with like. Use panel data to study individual change and repeated cross-section data to study social change. Let method be the servant, not the master.

Product Roadmaps Relaunched

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Author :
Release : 2017-10-25
Genre :
Kind : eBook
Book Rating : 673/5 ( reviews)

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Book Synopsis Product Roadmaps Relaunched by : C. Todd Lombardo

Download or read book Product Roadmaps Relaunched written by C. Todd Lombardo. This book was released on 2017-10-25. Available in PDF, EPUB and Kindle. Book excerpt: A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over­-delivery from your team Get your sales team working with you instead of against you Bring a user­ and buyer-­centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over­committing

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