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PRODUCT MANAGEMENT: BRINGING NEW PRODUCTS TO MARKET

2019-09-24 Design
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Release : 2019-09-24
Genre : Design
Kind : eBook
Book Rating : 318/5 ( reviews)

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Book Synopsis PRODUCT MANAGEMENT: BRINGING NEW PRODUCTS TO MARKET by : Asomi Ithia

Download or read book PRODUCT MANAGEMENT: BRINGING NEW PRODUCTS TO MARKET written by Asomi Ithia. This book was released on 2019-09-24. Available in PDF, EPUB and Kindle. Book excerpt: Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action. The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered. This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.

Building Products for the Enterprise

2018-03-09 Computers
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Release : 2018-03-09
Genre : Computers
Kind : eBook
Book Rating : 732/5 ( reviews)

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Book Synopsis Building Products for the Enterprise by : Blair Reeves

Download or read book Building Products for the Enterprise written by Blair Reeves. This book was released on 2018-03-09. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

My Product Management Toolkit

2018-03-07
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Release : 2018-03-07
Genre :
Kind : eBook
Book Rating : 315/5 ( reviews)

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Book Synopsis My Product Management Toolkit by : Marc Abraham

Download or read book My Product Management Toolkit written by Marc Abraham. This book was released on 2018-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

New Products Management

1991 Business & Economics
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Release : 1991
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis New Products Management by : Charles Merle Crawford

Download or read book New Products Management written by Charles Merle Crawford. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt: New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.

Product Leadership

2017-05-12 BUSINESS & ECONOMICS
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Release : 2017-05-12
Genre : BUSINESS & ECONOMICS
Kind : eBook
Book Rating : 574/5 ( reviews)

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Book Synopsis Product Leadership by : Richard Banfield

Download or read book Product Leadership written by Richard Banfield. This book was released on 2017-05-12. Available in PDF, EPUB and Kindle. Book excerpt: In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

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