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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

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Release : 2015-02-02
Genre : Business & Economics
Kind : eBook
Book Rating : 781/5 ( reviews)

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Book Synopsis Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference by : Charles H. Noble

Download or read book Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference written by Charles H. Noble. This book was released on 2015-02-02. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Release : 2015-01-02
Genre : Business & Economics
Kind : eBook
Book Rating : 547/5 ( reviews)

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Book Synopsis Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by : B. J. Dunlap

Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap. This book was released on 2015-01-02. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

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Release : 2015-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 52X/5 ( reviews)

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Book Synopsis Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes

Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes. This book was released on 2015-05-18. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

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Release : 2015-01-23
Genre : Business & Economics
Kind : eBook
Book Rating : 478/5 ( reviews)

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Book Synopsis Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by : Roger Gomes

Download or read book Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference written by Roger Gomes. This book was released on 2015-01-23. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Release : 2015-02-04
Genre : Business & Economics
Kind : eBook
Book Rating : 603/5 ( reviews)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy. This book was released on 2015-02-04. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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