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Problems in Marketing

2007-12-12 Business & Economics
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Release : 2007-12-12
Genre : Business & Economics
Kind : eBook
Book Rating : 621/5 ( reviews)

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Book Synopsis Problems in Marketing by : Luiz Moutinho

Download or read book Problems in Marketing written by Luiz Moutinho. This book was released on 2007-12-12. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Strategic Marketing Problems

2007 Marketing
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Release : 2007
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Marketing Problems by : Roger A. Kerin

Download or read book Strategic Marketing Problems written by Roger A. Kerin. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Macro-Social Marketing Insights

2019-07-15 Business & Economics
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Release : 2019-07-15
Genre : Business & Economics
Kind : eBook
Book Rating : 294/5 ( reviews)

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Book Synopsis Macro-Social Marketing Insights by : Ann-Marie Kennedy

Download or read book Macro-Social Marketing Insights written by Ann-Marie Kennedy. This book was released on 2019-07-15. Available in PDF, EPUB and Kindle. Book excerpt: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Some Problems in Market Distribution

2022-10-27
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Release : 2022-10-27
Genre :
Kind : eBook
Book Rating : 827/5 ( reviews)

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Book Synopsis Some Problems in Market Distribution by : Arch Wilkinson Shaw

Download or read book Some Problems in Market Distribution written by Arch Wilkinson Shaw. This book was released on 2022-10-27. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Strategic Marketing Problems

2003-06-01 Marketing
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Release : 2003-06-01
Genre : Marketing
Kind : eBook
Book Rating : 851/5 ( reviews)

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Book Synopsis Strategic Marketing Problems by : Roger A. Kerin

Download or read book Strategic Marketing Problems written by Roger A. Kerin. This book was released on 2003-06-01. Available in PDF, EPUB and Kindle. Book excerpt:

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