Author : Martin Fishbein
Release : 2011-02-14
Genre : Psychology
Kind : eBook
Book Rating : 739/5 ( reviews)
Book Synopsis Predicting and Changing Behavior by : Martin Fishbein
Download or read book Predicting and Changing Behavior written by Martin Fishbein. This book was released on 2011-02-14. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.