1# Library to Find Best eBook for Read
Author : Chan Yun Yoo
Release : 2007
Genre : Consumer behavior
Kind : eBook
Book Rating : 456/5 ( reviews)
Book Synopsis Preattentive Processing of Web Advertising by : Chan Yun Yoo
Download or read book Preattentive Processing of Web Advertising written by Chan Yun Yoo. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Release : 2017-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 944/5 ( reviews)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2017-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Shelly Rodgers
Release : 2017-02-17
Genre : Business & Economics
Kind : eBook
Book Rating : 465/5 ( reviews)
Book Synopsis Digital Advertising by : Shelly Rodgers
Download or read book Digital Advertising written by Shelly Rodgers. This book was released on 2017-02-17. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author : Parreno, Jose Marti
Release : 2015-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 430/5 ( reviews)
Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti. This book was released on 2015-04-30. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Author : Claude Sammut
Release : 2011-03-28
Genre : Computers
Kind : eBook
Book Rating : 680/5 ( reviews)
Book Synopsis Encyclopedia of Machine Learning by : Claude Sammut
Download or read book Encyclopedia of Machine Learning written by Claude Sammut. This book was released on 2011-03-28. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive encyclopedia, in A-Z format, provides easy access to relevant information for those seeking entry into any aspect within the broad field of Machine Learning. Most of the entries in this preeminent work include useful literature references.
