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Polling and the Public

2016-07-13 Political Science
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Release : 2016-07-13
Genre : Political Science
Kind : eBook
Book Rating : 079/5 ( reviews)

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Book Synopsis Polling and the Public by : Herb Asher

Download or read book Polling and the Public written by Herb Asher. This book was released on 2016-07-13. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Political Polling in the Digital Age

2011-05-02 Language Arts & Disciplines
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Release : 2011-05-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 847/5 ( reviews)

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Book Synopsis Political Polling in the Digital Age by : Kirby Goidel

Download or read book Political Polling in the Digital Age written by Kirby Goidel. This book was released on 2011-05-02. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.

Polling and the Public

2017 Public opinion
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Release : 2017
Genre : Public opinion
Kind : eBook
Book Rating : 404/5 ( reviews)

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Book Synopsis Polling and the Public by : Herbert B. Asher

Download or read book Polling and the Public written by Herbert B. Asher. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polling and the Public

2001 Political Science
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Release : 2001
Genre : Political Science
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Polling and the Public by : Herbert B. Asher

Download or read book Polling and the Public written by Herbert B. Asher. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Although information from public opinion polls is ubiquitous wielded by political candidates, the media, and all kinds of organizations hoping to prove a point polling is poorly understood by most people. Asher (emeritus, political science, Ohio State U.) explains how surveys are constructed, conduc

In Defense Of Public Opinion Polling

2018-02-15 Political Science
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Release : 2018-02-15
Genre : Political Science
Kind : eBook
Book Rating : 450/5 ( reviews)

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Book Synopsis In Defense Of Public Opinion Polling by : Kenneth F Warren

Download or read book In Defense Of Public Opinion Polling written by Kenneth F Warren. This book was released on 2018-02-15. Available in PDF, EPUB and Kindle. Book excerpt: In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?

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