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Political Campaigning in Digital India

2024-06-28 Social Science
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Release : 2024-06-28
Genre : Social Science
Kind : eBook
Book Rating : 594/5 ( reviews)

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Book Synopsis Political Campaigning in Digital India by : Anil M. Varughese

Download or read book Political Campaigning in Digital India written by Anil M. Varughese. This book was released on 2024-06-28. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes. Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India’s 2019 parliamentary election. Although India’s political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another. Filling a key gap in political communication research on election campaigns in digital India, the chapters in this book capture how political campaigning is important for the electoral fortunes of political parties in India’s diverse regions and states. This book will appeal to students, scholars, and practitioners in political communication, public administration, and political consulting, as well as anyone interested in data-driven political campaigning. It will also be an invaluable reading for those interested in South Asian studies. This book was originally published as a special issue of South Asian History and Culture.

Social Media and Politics in India

2019-02-20 Self-Help
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Release : 2019-02-20
Genre : Self-Help
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Social Media and Politics in India by : Raj Padhiyar

Download or read book Social Media and Politics in India written by Raj Padhiyar. This book was released on 2019-02-20. Available in PDF, EPUB and Kindle. Book excerpt: For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.

Politics, Protest, and Empowerment in Digital Spaces

2016-12-21 Political Science
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Release : 2016-12-21
Genre : Political Science
Kind : eBook
Book Rating : 630/5 ( reviews)

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Book Synopsis Politics, Protest, and Empowerment in Digital Spaces by : Ibrahim, Yasmin

Download or read book Politics, Protest, and Empowerment in Digital Spaces written by Ibrahim, Yasmin. This book was released on 2016-12-21. Available in PDF, EPUB and Kindle. Book excerpt: With the ubiquitous nature of modern technologies, they have been inevitably integrated into various facets of society. The connectivity presented by digital platforms has transformed such innovations into tools for political and social agendas. Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emerging scholarly perspectives on the use of new media technology to engage people in socially- and politically-oriented conversations and examines communication trends in these virtual environments. Highlighting relevant coverage across topics such as online free expression, political campaigning, and online blogging, this book is ideally designed for government officials, researchers, academics, graduate students, and practitioners interested in how new media is revolutionizing political and social communications.

Swinging the Mandate

2016-09-05 Literary Collections
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Release : 2016-09-05
Genre : Literary Collections
Kind : eBook
Book Rating : 956/5 ( reviews)

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Book Synopsis Swinging the Mandate by : Dheeraj Sharma

Download or read book Swinging the Mandate written by Dheeraj Sharma. This book was released on 2016-09-05. Available in PDF, EPUB and Kindle. Book excerpt: Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.

Political Communication in Contemporary India

2022-11-23 Political Science
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Release : 2022-11-23
Genre : Political Science
Kind : eBook
Book Rating : 39X/5 ( reviews)

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Book Synopsis Political Communication in Contemporary India by : Yatindra Singh Sisodia

Download or read book Political Communication in Contemporary India written by Yatindra Singh Sisodia. This book was released on 2022-11-23. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures. The volume: Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations. Explores a range of political communication channels— from community radio to social media. Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting. Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric. A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

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