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Persuasive Signs

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Author :
Release : 2010-12-14
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 009/5 ( reviews)

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Book Synopsis Persuasive Signs by : Ron Beasley

Download or read book Persuasive Signs written by Ron Beasley. This book was released on 2010-12-14. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

American Museums and the Persuasive Impulse

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Author :
Release : 2009-01-14
Genre : Art
Kind : eBook
Book Rating : 928/5 ( reviews)

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Book Synopsis American Museums and the Persuasive Impulse by : J. Donald Ragsdale

Download or read book American Museums and the Persuasive Impulse written by J. Donald Ragsdale. This book was released on 2009-01-14. Available in PDF, EPUB and Kindle. Book excerpt: In American Museums and the Persuasive Impulse, Professor Ragsdale assesses American museums as means of visual persuasion. He demonstrates that museums, their contents, and their manners of display are as capable of influencing visitors as speeches or advertisements and that an awareness of their social influence provides an insight into the cultural roles of museums. The book considers a diverse array of museums ranging from such national cultural icons as the Metropolitan Museum of Art and the Art Institute to such city museums as the Philadelphia Museum of Art and the Los Angeles Country Museum of Art, and includes separate chapters on museums devoted to modern and contemporary art and to the specialized collections of individual connoisseurs. In addition to these primarily art museums, Professor Ragsdale assesses museums devoted to collections, such as the National Air and Space Museum, and to commemoration and remembrance, such as the National World War II Museum and the US Holocaust Memorial Museum. American Museums and the Persuasive Impulse makes an important contribution to the theory of persuasion and to visual communication, art history, and museology. It utilizes a theory of visual signs based on the semiotic theory of C. S. Peirce. In so doing, it demonstrates that museum buildings, the art and other objects contained within them, and the spaces used for display may all be thought of in terms of means of social influence.

Warning Signs

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Author :
Release : 2021-12-16
Genre : Literary Criticism
Kind : eBook
Book Rating : 314/5 ( reviews)

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Book Synopsis Warning Signs by : Marcel Danesi

Download or read book Warning Signs written by Marcel Danesi. This book was released on 2021-12-16. Available in PDF, EPUB and Kindle. Book excerpt: Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.

Persuasion in Your Life

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Author :
Release : 2021-09-27
Genre : Business & Economics
Kind : eBook
Book Rating : 373/5 ( reviews)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl. This book was released on 2021-09-27. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society'

Download Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' PDF Online Free

Author :
Release : 1872
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' by : Emanuel Swedenborg

Download or read book Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' written by Emanuel Swedenborg. This book was released on 1872. Available in PDF, EPUB and Kindle. Book excerpt:

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