Influence

1988 Business & Economics

Author : Robert B. Cialdini
Release : 1988
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK

Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Influence, New and Expanded

2021-05-04 Self-Help

Author : Robert B. Cialdini, PhD
Release : 2021-05-04
Genre : Self-Help
Kind : eBook
Book Rating : 677/5 ( reviews)

GET EBOOK

Book Synopsis Influence, New and Expanded by : Robert B. Cialdini, PhD

Download or read book Influence, New and Expanded written by Robert B. Cialdini, PhD. This book was released on 2021-05-04. Available in PDF, EPUB and Kindle. Book excerpt: The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Influence (rev)

1993 Business & Economics

Author : Robert B. Cialdini
Release : 1993
Genre : Business & Economics
Kind : eBook
Book Rating : 165/5 ( reviews)

GET EBOOK

Book Synopsis Influence (rev) by : Robert B. Cialdini

Download or read book Influence (rev) written by Robert B. Cialdini. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt: "Learn the six psychological secrets behind our powerful impulse to comply." - cover.

The Great Mental Models, Volume 1

2024-10-15 Business & Economics

Author : Shane Parrish
Release : 2024-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 972/5 ( reviews)

GET EBOOK

Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish. This book was released on 2024-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

The Psychology of Fraud, Persuasion and Scam Techniques

2020-12-29 Psychology

Author : Martina Dove
Release : 2020-12-29
Genre : Psychology
Kind : eBook
Book Rating : 023/5 ( reviews)

GET EBOOK

Book Synopsis The Psychology of Fraud, Persuasion and Scam Techniques by : Martina Dove

Download or read book The Psychology of Fraud, Persuasion and Scam Techniques written by Martina Dove. This book was released on 2020-12-29. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fraud, Persuasion and Scam Techniques provides an in-depth explanation of not only why we fall for scams and how fraudsters use technology and other techniques to manipulate others, but also why fraud prevention advice is not always effective. Starting with how fraud victimisation is perceived by society and why fraud is underreported, the book explores the different types of fraud and the human and demographic factors that make us vulnerable. It explains how fraud has become increasingly sophisticated and how fraudsters use communication, deception and theories of rationality, cognition and judgmental heuristics, as well as specific persuasion and scam techniques, to encourage compliance. Covering frauds including romance scams and phishing attacks such as advance fee frauds and so-called miracle cures, the book explores ways we can learn to spot scams and persuasive communication, with checklists and advice for reflection and protection. Featuring a set of practical guidelines to reduce fraud vulnerability, advice on how to effectively report fraud and educative case studies and examples, this easy-to-read, instructive book is essential reading for fraud prevention specialists, fraud victims and academics and students interested in the psychology of fraud.

Popular eBooks

Influence

Influence, New and Expanded

Influence (rev)

The Great Mental Models, Volume 1

The Psychology of Fraud, Persuasion and Scam Techniques

You may also like...