Author : Robert Cockcroft
Release : 2013-12-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 998/5 ( reviews)
Book Synopsis Persuading People by : Robert Cockcroft
Download or read book Persuading People written by Robert Cockcroft. This book was released on 2013-12-01. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises