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"Pedlar in Divinity"

2018-06-05 History
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Release : 2018-06-05
Genre : History
Kind : eBook
Book Rating : 967/5 ( reviews)

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Book Synopsis "Pedlar in Divinity" by : Frank Lambert

Download or read book "Pedlar in Divinity" written by Frank Lambert. This book was released on 2018-06-05. Available in PDF, EPUB and Kindle. Book excerpt: A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.

Public Relations and Religion in American History

2014-02-18 History
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Release : 2014-02-18
Genre : History
Kind : eBook
Book Rating : 607/5 ( reviews)

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Book Synopsis Public Relations and Religion in American History by : Margot Opdycke Lamme

Download or read book Public Relations and Religion in American History written by Margot Opdycke Lamme. This book was released on 2014-02-18. Available in PDF, EPUB and Kindle. Book excerpt: Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

The Lost Soul of American Protestantism

2004-08-27 History
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Release : 2004-08-27
Genre : History
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Book Rating : 674/5 ( reviews)

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Book Synopsis The Lost Soul of American Protestantism by : D. G. Hart

Download or read book The Lost Soul of American Protestantism written by D. G. Hart. This book was released on 2004-08-27. Available in PDF, EPUB and Kindle. Book excerpt: In The Lost Soul of American Protestantism, D. G. Hart examines the historical origins of the idea that faith must be socially useful in order to be valuable. Through specific episodes in Presbyterian, Lutheran, and Reformed history, Hart presents a neglected form of Protestantism—confessionalism—as an alternative to prevailing religious theory. He explains that, unlike evangelical and mainline Protestants who emphasize faith's role in solving social and personal problems, confessional Protestants locate Christianity's significance in the creeds, ministry, and rituals of the church. Although critics have accused confessionalism of encouraging social apathy, Hart deftly argues that this form of Protestantism has much to contribute to current discussions on the role of religion in American public life, since confessionalism refuses to confuse the well-being of the nation with that of the church. The history of confessional Protestantism suggests that contrary to the legacy of revivalism, faith may be most vital and influential when less directly relevant to everyday problems, whether personal or social. Clear and engaging, D. G. Hart's groundbreaking study is essential reading for everyone exploring the intersection of religion and daily life.

The Methodists and Revolutionary America, 1760-1800

2010-07-01 Religion
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Release : 2010-07-01
Genre : Religion
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Book Rating : 595/5 ( reviews)

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Book Synopsis The Methodists and Revolutionary America, 1760-1800 by : Dee E. Andrews

Download or read book The Methodists and Revolutionary America, 1760-1800 written by Dee E. Andrews. This book was released on 2010-07-01. Available in PDF, EPUB and Kindle. Book excerpt: The Methodists and Revolutionary America is the first in-depth narrative of the origins of American Methodism, one of the most significant popular movements in American history. Placing Methodism's rise in the ideological context of the American Revolution and the complex social setting of the greater Middle Atlantic where it was first introduced, Dee Andrews argues that this new religion provided an alternative to the exclusionary politics of Revolutionary America. With its call to missionary preaching, its enthusiastic revivals, and its prolific religious societies, Methodism competed with republicanism for a place at the center of American culture. Based on rare archival sources and a wealth of Wesleyan literature, this book examines all aspects of the early movement. From Methodism's Wesleyan beginnings to the prominence of women in local societies, the construction of African Methodism, the diverse social profile of Methodist men, and contests over the movement's future, Andrews charts Methodism's metamorphosis from a British missionary organization to a fully Americanized church. Weaving together narrative and analysis, Andrews explains Methodism's extraordinary popular appeal in rich and compelling new detail.

The Cambridge Companion to Evangelical Theology

2007-04-12 Religion
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Release : 2007-04-12
Genre : Religion
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Book Rating : 502/5 ( reviews)

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Book Synopsis The Cambridge Companion to Evangelical Theology by : Timothy Larsen

Download or read book The Cambridge Companion to Evangelical Theology written by Timothy Larsen. This book was released on 2007-04-12. Available in PDF, EPUB and Kindle. Book excerpt: Evangelicalism, a vibrant and growing expression of historic Christian orthodoxy, is already one of the largest and most geographically diverse global religious movements. This Companion, first published in 2007, offers an articulation of evangelical theology that is both faithful to historic evangelical convictions and in dialogue with contemporary intellectual contexts and concerns. In addition to original and creative essays on central Christian doctrines such as Christ, the Trinity, and Justification, it breaks new ground by offering evangelical reflections on issues such as gender, race, culture, and world religions. This volume also moves beyond the confines of Anglo-American perspectives to offer separate essays exploring evangelical theology in African, Asian, and Latin American contexts. The contributors to this volume form an unrivalled list of many of today's most eminent evangelical theologians and important emerging voices.

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