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Overpromise and Overdeliver (Revised Edition)

2009-04-30 Business & Economics
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Release : 2009-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 430/5 ( reviews)

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Book Synopsis Overpromise and Overdeliver (Revised Edition) by : Rick Barrera

Download or read book Overpromise and Overdeliver (Revised Edition) written by Rick Barrera. This book was released on 2009-04-30. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Overpromise and Overdeliver

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 619/5 ( reviews)

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Book Synopsis Overpromise and Overdeliver by : Rick Barrera

Download or read book Overpromise and Overdeliver written by Rick Barrera. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.

Overpromise & Overdeliver

2006-06
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Release : 2006-06
Genre :
Kind : eBook
Book Rating : 141/5 ( reviews)

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Book Synopsis Overpromise & Overdeliver by : Rick Barrera

Download or read book Overpromise & Overdeliver written by Rick Barrera. This book was released on 2006-06. Available in PDF, EPUB and Kindle. Book excerpt: The Old Cliché In Business Is That Smart Companies Underpromise And Overdeliver. But In A Crowded Marketplace, Underpromising Is A One-Way Ticket To Oblivion. How Did Extraordinary Companies Like Tivo, Best Buy, The Container Store, American Girl, And Washington Mutual Come Out Of Nowhere To Virtually Take Over Their Respective Markets From Bigger And Wealthier Competitors? Not By Spending A Fortune On Marketing. All They Did Was Keep Their Promises . . . And Not Just Any Promises, But Dangerously Ambitious Promises. These Companies Used A Radical New Formula: They Overpromised To Lure Customers In And Then Overdelivered To Keep Them. In Overpromise And Overdeliver, Marketing Guru Rick Barrera Uses Groundbreaking Research And Case Studies To Show How These Word-Of-Mouth-Driven Successes Have Mastered What He Calls Touchpoint Branding The Art Of Making Sure That Every Point Of Contact Between A Company And Its Customers Is Well Executed And Fulfills An Over-The-Top Brand Promise. Barrera Explains How Touchpoint Branding S Three Major Components Product Touchpoints, System Touchpoints, And Human Touchpoints Can Create Dramatic Market Differentiation. The Companies Featured In This Book Start With An Extraordinary Product (Like The Ipod), Supported By Smoothly Running Systems (Like The Sumerset Houseboats Web Site), And Add Satisfying Human Contact (Like The Luxury Service At A Ritz-Carlton Hotel). In A Crowded Business Environment Where Everyone Seems To Be Shouting The Same Message At Peak Volume, Overpromising And Overdelivering Is The Best Way To Stand Out. Barrera Offers Powerful And Easy-To-Apply Lessons Not Only For Senior Managers But Also For Individuals At Any Level For Anyone Who Wants To Create Unshakable Customer Loyalty.

The Generous Husband

2004-11
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Release : 2004-11
Genre :
Kind : eBook
Book Rating : 050/5 ( reviews)

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Book Synopsis The Generous Husband by : Paul Byerly

Download or read book The Generous Husband written by Paul Byerly. This book was released on 2004-11. Available in PDF, EPUB and Kindle. Book excerpt: Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.

There's No Such Thing as an IT Project

2019-09-24 Technology & Engineering
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Release : 2019-09-24
Genre : Technology & Engineering
Kind : eBook
Book Rating : 856/5 ( reviews)

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Book Synopsis There's No Such Thing as an IT Project by : Bob Lewis

Download or read book There's No Such Thing as an IT Project written by Bob Lewis. This book was released on 2019-09-24. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership. Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point? It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed. IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well. Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.

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