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Marketing the Law Firm

1991 Business & Economics
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Release : 1991
Genre : Business & Economics
Kind : eBook
Book Rating : 524/5 ( reviews)

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Book Synopsis Marketing the Law Firm by : Sally J. Schmidt

Download or read book Marketing the Law Firm written by Sally J. Schmidt. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Originate: Business Development for Lawyers

2016-04-14
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Release : 2016-04-14
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Kind : eBook
Book Rating : 949/5 ( reviews)

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Book Synopsis Originate: Business Development for Lawyers by : MICHELLE COTTER. RICHARDS

Download or read book Originate: Business Development for Lawyers written by MICHELLE COTTER. RICHARDS. This book was released on 2016-04-14. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful, action-oriented book that goes way beyond the usual "business development tips for lawyers", Michelle Cotter Richards, a former Biglaw litigator and in-house counsel, draws on her years of experience coaching Biglaw attorneys to teach readers an entirely new approach to Biglaw business development. Originate contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. Originate analyzes the systemic evolution of Biglaw and its future direction, leading to the inescapable conclusion that an entirely new understanding of Biglaw business development is in order. Integrating concepts from experts such as Daniel Pink, Dr. Larry Richard and Susan Swaim Daicoff, lawyers who implement the practical, research-driven concepts in Originate will be poised for success no matter what the future holds for Biglaw. A must read for Biglaw rainmakers and future rainmakers everywhere.

Business Development for Lawyers

2006 Law
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Release : 2006
Genre : Law
Kind : eBook
Book Rating : 361/5 ( reviews)

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Book Synopsis Business Development for Lawyers by : Sally J. Schmidt

Download or read book Business Development for Lawyers written by Sally J. Schmidt. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills

The Lawyer's Field Guide to Effective Business Development

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 365/5 ( reviews)

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Book Synopsis The Lawyer's Field Guide to Effective Business Development by : William J. Flannery

Download or read book The Lawyer's Field Guide to Effective Business Development written by William J. Flannery. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical business development and sales skills handbook that helps lawyers obtain additional business for their firms. Author Bill Flannery, a recognized leader and true pioneer in legal business development, helps lawyers identify the skills needed to increase client loyalty, increase business from loyal clients, and become the client's trusted advisor. For beginners, the field guide provides practical advice on how to develop basic skills and build confidence. Intermediate-level business developers will benefit from self-assessment tools that provide clear insight into what they are doing well and what they need to do differently, with specific tools and resources that will help them improve. Advanced-level business developers will benefit from advice about sophisticated techniques not currently available elsewhere in published materials geared to the legal profession.

Best Practices in Law Firm Business Development and Marketing

2019 Law
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Release : 2019
Genre : Law
Kind : eBook
Book Rating : 166/5 ( reviews)

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Book Synopsis Best Practices in Law Firm Business Development and Marketing by : Deborah Brightman Farone

Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

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