Author : Richard C. Ling
Release : 1989-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 276/5 ( reviews)
Book Synopsis Orchestrating Success by : Richard C. Ling
Download or read book Orchestrating Success written by Richard C. Ling. This book was released on 1989-09-01. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.