Author : Dorothy D. Corey
Release : 1990
Genre : California
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Oral History Interview with Dorothy D. Corey by : Dorothy D. Corey
Download or read book Oral History Interview with Dorothy D. Corey written by Dorothy D. Corey. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt: Dorothy Corey reviews her family background and education. She recollects her days as a pioneering market researcher during the thirties in Chicago and her acquaintanceships with George Gallup and Elmo Roper. She talks about her company's clients in political polling and their reliance on research. She also discusses the various techniques in market research and their applicability in the political field.