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Odd Perceptions

2017-03-27 Psychology
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Release : 2017-03-27
Genre : Psychology
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Book Rating : 209/5 ( reviews)

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Book Synopsis Odd Perceptions by : Richard L. Gregory

Download or read book Odd Perceptions written by Richard L. Gregory. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Richard Gregory was one of the major scientific thinkers of our time. Originally published in 1986, here he presents essays on the rich subject of perception. How we experience colours, shapes, sounds, touches, tickles, tastes and smells is a mysterious and rich inquiry. Wonderful as these sensations are, though, he argues that perception becomes really interesting when we consider how objects are identified and located in space and time as things we interact with, using our intelligence to understand them. Gregory’s essays convey the crucial importance of the major scientists and their achievements in the study of perception; but they also show us how much we can learn from our surroundings, our language, our times, our successes and our failures. Why are we so often fooled, in scientific as well as everyday life?

Odd Perceptions

1986 Perception
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Release : 1986
Genre : Perception
Kind : eBook
Book Rating : 108/5 ( reviews)

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Book Synopsis Odd Perceptions by : Richard Langton Gregory

Download or read book Odd Perceptions written by Richard Langton Gregory. This book was released on 1986. Available in PDF, EPUB and Kindle. Book excerpt:

Even Odder Perceptions

2017-03-27 Psychology
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Release : 2017-03-27
Genre : Psychology
Kind : eBook
Book Rating : 039/5 ( reviews)

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Book Synopsis Even Odder Perceptions by : Richard L. Gregory

Download or read book Even Odder Perceptions written by Richard L. Gregory. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Why did Newton struggle for thirty years to make gold by alchemy – and then become Master of the Mint? Why do we blush? Why do we have illusions? In this collection of essays, originally published in 1994, Richard Gregory once again delights and tantalizes with tales of his childhood, his family and friends, the famous and the infamous, and weaves them into a rich pattern to illuminate scientific principles and puzzles. If you can put the book down, each essay is complete on its own, but they are united by the magic of human perception. From seeing and hearing to feeling and believing, from the shape of traffic signs to knowledge of quantum mechanics, all our interactions with the outside world are mediated by perception. Our knowledge is further distilled by the machines which help our own biological mechanisms, like microscopes and telescopes, electric light, and even more powerfully by computer technology. But if the natural structures of perception can affect our interpretation of the world, how much more dramatically might science education and tools of information technology enhance – though sometimes mislead – our perception of reality? Even Odder Perceptions may not have all the answers, but it certainly poses more questions.

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

2015-03-13 Business & Economics
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Release : 2015-03-13
Genre : Business & Economics
Kind : eBook
Book Rating : 482/5 ( reviews)

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Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden

Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden. This book was released on 2015-03-13. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

2015-01-29 Business & Economics
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Release : 2015-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 591/5 ( reviews)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy. This book was released on 2015-01-29. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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