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Nonprofit Marketing

2006-03-06 Business & Economics
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Release : 2006-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 235/5 ( reviews)

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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer. This book was released on 2006-03-06. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Nonprofit Management

2018-08-24 Political Science
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Release : 2018-08-24
Genre : Political Science
Kind : eBook
Book Rating : 879/5 ( reviews)

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Book Synopsis Nonprofit Management by : Michael J. Worth

Download or read book Nonprofit Management written by Michael J. Worth. This book was released on 2018-08-24. Available in PDF, EPUB and Kindle. Book excerpt: Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available. New to the Fifth Edition New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust. Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk. New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing. A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces. The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits. An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving. New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.

Research Methods and Statistics for Public and Nonprofit Administrators

2013-09-17 Political Science
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Release : 2013-09-17
Genre : Political Science
Kind : eBook
Book Rating : 419/5 ( reviews)

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Book Synopsis Research Methods and Statistics for Public and Nonprofit Administrators by : Masami Nishishiba

Download or read book Research Methods and Statistics for Public and Nonprofit Administrators written by Masami Nishishiba. This book was released on 2013-09-17. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.

Forces for Good

2012-05-01 Business & Economics
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Release : 2012-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 804/5 ( reviews)

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Book Synopsis Forces for Good by : Leslie R. Crutchfield

Download or read book Forces for Good written by Leslie R. Crutchfield. This book was released on 2012-05-01. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Nonprofit Publications

2013-05-13 Business & Economics
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Release : 2013-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 953/5 ( reviews)

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Book Synopsis Nonprofit Publications by : Scott C. Stevenson

Download or read book Nonprofit Publications written by Scott C. Stevenson. This book was released on 2013-05-13. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include: Useful policies, guidelines and publication procedures How to produce quality annual reports Advice on writing and editing copy Tips for taking, managing and incorporating photos and images Numerous layout and design ideas Advantages of online publications Outsourcing considerations Evaluating publication effectiveness Editorial calendars Editorial evaluation Increasing readership Submission guidelines Publication underwriting Strategic partnerships Direct mail Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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