Neuro Design

2017-02-03 Business & Economics

Author : Darren Bridger
Release : 2017-02-03
Genre : Business & Economics
Kind : eBook
Book Rating : 896/5 ( reviews)

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Book Synopsis Neuro Design by : Darren Bridger

Download or read book Neuro Design written by Darren Bridger. This book was released on 2017-02-03. Available in PDF, EPUB and Kindle. Book excerpt: COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Neuro Web Design

2009-03-30 Computers

Author : Susan Weinschenk
Release : 2009-03-30
Genre : Computers
Kind : eBook
Book Rating : 765/5 ( reviews)

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Book Synopsis Neuro Web Design by : Susan Weinschenk

Download or read book Neuro Web Design written by Susan Weinschenk. This book was released on 2009-03-30. Available in PDF, EPUB and Kindle. Book excerpt: “While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

The Design of Experiments in Neuroscience

2011 Medical

Author : Mary Harrington
Release : 2011
Genre : Medical
Kind : eBook
Book Rating : 321/5 ( reviews)

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Book Synopsis The Design of Experiments in Neuroscience by : Mary Harrington

Download or read book The Design of Experiments in Neuroscience written by Mary Harrington. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 2006, the second edition of The Design of Experiments in Neuroscience continues to be an excellent and eminently readable guideline for students beginning their scientific careers. Although all of the examples are specific to neuroscience, this slender volume offers valuable illumination on core practices, principles, and experimental approaches pertinent for all new researchers. Chapter topics cover recognizing pseudoscience, ethics, how to critically read journal articles, how to pick an experimental question, basic research design, controlling variables, and tips for becoming an independent investigator. Each of the eight chapters provides descriptive figures and extra information boxes, questions to check reader comprehension, additional thought questions, further reading suggestions, and Web resources. The six appendixes are as valuable as the main text, including information on working with data, writing research papers, a sample paper, questions and exercises for review, a glossary, and answers to chapter questions. Neuroscientist Harrington (Smith College) has created a wonderful resource that should be a must read for every neuroscientist in training, if not all novice scientists. Summing Up: Highly recommended. Upper-division undergraduates and graduate students. Upper-division Undergraduates; Graduate Students. Reviewed by C. L. Iwema.

The Design of Experiments in Neuroscience

2020-02-06 Psychology

Author : Mary E. Harrington
Release : 2020-02-06
Genre : Psychology
Kind : eBook
Book Rating : 331/5 ( reviews)

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Book Synopsis The Design of Experiments in Neuroscience by : Mary E. Harrington

Download or read book The Design of Experiments in Neuroscience written by Mary E. Harrington. This book was released on 2020-02-06. Available in PDF, EPUB and Kindle. Book excerpt: Using engaging prose, Mary E. Harrington introduces neuroscience students to the principles of scientific research including selecting a topic, designing an experiment, analyzing data, and presenting research. This new third edition updates and clarifies the book's wealth of examples while maintaining the clear and effective practical advice of the previous editions. New and expanded topics in this edition include techniques such as optogenetics and conditional transgenes as well as a discussion of rigor and reproducibility in neuroscience research. Extended coverage of descriptive and inferential statistics arms readers with the analytical tools needed to interpret data. Throughout, practical guidelines are provided on avoiding experimental design problems, presenting research including creating posters and giving talks, and using a '12-step guide' to reading scientific journal articles.

Mind in Architecture

2015-04-24 Architecture

Author : Sarah Robinson
Release : 2015-04-24
Genre : Architecture
Kind : eBook
Book Rating : 093/5 ( reviews)

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Book Synopsis Mind in Architecture by : Sarah Robinson

Download or read book Mind in Architecture written by Sarah Robinson. This book was released on 2015-04-24. Available in PDF, EPUB and Kindle. Book excerpt: Leading neuroscientists and architects explore how the built environment affects our behavior, thoughts, emotions, and well-being. Although we spend more than ninety percent of our lives inside buildings, we understand very little about how the built environment affects our behavior, thoughts, emotions, and well-being. We are biological beings whose senses and neural systems have developed over millions of years; it stands to reason that research in the life sciences, particularly neuroscience, can offer compelling insights into the ways our buildings shape our interactions with the world. This expanded understanding can help architects design buildings that support both mind and body. In Mind in Architecture, leading thinkers from architecture and other disciplines, including neuroscience, cognitive science, psychiatry, and philosophy, explore what architecture and neuroscience can learn from each other. They offer historical context, examine the implications for current architectural practice and education, and imagine a neuroscientifically informed architecture of the future. Architecture is late in discovering the richness of neuroscientific research. As scientists were finding evidence for the bodily basis of mind and meaning, architecture was caught up in convoluted cerebral games that denied emotional and bodily reality altogether. This volume maps the extraordinary opportunity that engagement with cutting-edge neuroscience offers present-day architects. Contributors Thomas D. Albright, Michael Arbib, John Paul Eberhard, Melissa Farling, Vittorio Gallese, Alessandro Gattara, Mark L. Johnson, Harry Francis Mallgrave, Iain McGilchrist, Juhani Pallasmaa, Alberto Pérez-Gómez, Sarah Robinson

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