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Multimodal Communication

2019-04-29 Literary Criticism
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Release : 2019-04-29
Genre : Literary Criticism
Kind : eBook
Book Rating : 289/5 ( reviews)

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Book Synopsis Multimodal Communication by : May Wong

Download or read book Multimodal Communication written by May Wong. This book was released on 2019-04-29. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

Dance Data, Cognition, and Multimodal Communication

2022-09-08 Performing Arts
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Release : 2022-09-08
Genre : Performing Arts
Kind : eBook
Book Rating : 190/5 ( reviews)

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Book Synopsis Dance Data, Cognition, and Multimodal Communication by : Carla Fernandes

Download or read book Dance Data, Cognition, and Multimodal Communication written by Carla Fernandes. This book was released on 2022-09-08. Available in PDF, EPUB and Kindle. Book excerpt: Dance Data, Cognition, and Multimodal Communication is the result of a collaborative and transdisciplinary effort towards a first definition of "dance data", with its complexities and contradictions, in a time where cognitive science is growing in parallel to the need of a renewed awareness of the body’s agency in our manyfold interactions with the world. It is a reflection on the observation of bodily movements in artistic settings, and one that views human social interactions, multimodal communication, and cognitive processes through a different lens—that of the close collaboration between performing artists, designers, and scholars. This collection focuses simultaneously on methods and technologies for creating, documenting, or representing dance data. The editors highlight works focusing on the dancers’ embodied minds, including research using neural, cognitive, behavioural, and linguistic data in the context of dance composition processes. Each chapter deals with dance data from an interdisciplinary perspective, presenting theoretical and methodological discussions emerging from empirical studies, as well as more experimental ones. The book, which includes digital Support Material on the volume's Routledge website, will be of great interest to students and scholars in contemporary dance, neuro-cognitive science, intangible cultural heritage, performing arts, cognitive linguistics, embodiment, design, new media, and creativity studies.

Multimodal Communication in Intercultural Interaction

2023-02-24 Language Arts & Disciplines
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Release : 2023-02-24
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 911/5 ( reviews)

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Book Synopsis Multimodal Communication in Intercultural Interaction by : Ulrike Schröder

Download or read book Multimodal Communication in Intercultural Interaction written by Ulrike Schröder. This book was released on 2023-02-24. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together a range of perspectives on multimodal communication in intercultural interaction, bridging cognitive, social, and functional approaches towards promoting cross-disciplinary dialogues and taking research at the intersections of these fields into new directions. The volume assembles conversationalist, socially oriented, cognitive, and sensory approaches in considering culture as a dynamic construct, co-constituted and (re)negotiated among participants in interaction and filtering it through a multimodal lens, drawing on a range of examples, such as educational settings or online video platforms. Each chapter offers a unique perspective on "culture" and "intercultural," while also situating their own definitions of these labels against those of the other chapters. Taken together, the chapters form a fluid conversation on the nature of intercultural encounters in today’s globalizsd world, as digital environments intertwine with the physical mobility of people, encouraging researchers across these fields to adopt a more holistic multimodal perspective to approach intercultural interaction. This book will be of interest to students and scholars in intercultural communication, multimodality, sociolinguistics, cognitive and interactional linguistics, and semiotics.

Visual and Multimodal Communication

2020-07-09 Technology & Engineering
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Release : 2020-07-09
Genre : Technology & Engineering
Kind : eBook
Book Rating : 252/5 ( reviews)

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Book Synopsis Visual and Multimodal Communication by : Charles Forceville

Download or read book Visual and Multimodal Communication written by Charles Forceville. This book was released on 2020-07-09. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.

Primate Communication

2014 Language Arts & Disciplines
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Release : 2014
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 047/5 ( reviews)

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Book Synopsis Primate Communication by : Katja Liebal

Download or read book Primate Communication written by Katja Liebal. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: Multimodal approach to primate communication with focus on its cognitive foundations and how this relates to theories of language evolution.

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