Share

Multimodal Approaches to Media Discourses

2020-08-18 Language Arts & Disciplines
Download Multimodal Approaches to Media Discourses PDF Online Free

Author :
Release : 2020-08-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 986/5 ( reviews)

GET EBOOK


Book Synopsis Multimodal Approaches to Media Discourses by : Tim Griebel

Download or read book Multimodal Approaches to Media Discourses written by Tim Griebel. This book was released on 2020-08-18. Available in PDF, EPUB and Kindle. Book excerpt: Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.

How to Do Critical Discourse Analysis

2012-08-16 Social Science
Download How to Do Critical Discourse Analysis PDF Online Free

Author :
Release : 2012-08-16
Genre : Social Science
Kind : eBook
Book Rating : 583/5 ( reviews)

GET EBOOK


Book Synopsis How to Do Critical Discourse Analysis by : David Machin

Download or read book How to Do Critical Discourse Analysis written by David Machin. This book was released on 2012-08-16. Available in PDF, EPUB and Kindle. Book excerpt: "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Discourses, Modes, Media and Meaning in an Era of Pandemic

2022-09-28 Language Arts & Disciplines
Download Discourses, Modes, Media and Meaning in an Era of Pandemic PDF Online Free

Author :
Release : 2022-09-28
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 373/5 ( reviews)

GET EBOOK


Book Synopsis Discourses, Modes, Media and Meaning in an Era of Pandemic by : Sabine Tan

Download or read book Discourses, Modes, Media and Meaning in an Era of Pandemic written by Sabine Tan. This book was released on 2022-09-28. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.

Discourse and Technology

2004-02-16 Language Arts & Disciplines
Download Discourse and Technology PDF Online Free

Author :
Release : 2004-02-16
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 117/5 ( reviews)

GET EBOOK


Book Synopsis Discourse and Technology by : Philip LeVine

Download or read book Discourse and Technology written by Philip LeVine. This book was released on 2004-02-16. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

Introducing Multimodality

2016-03-22 Language Arts & Disciplines
Download Introducing Multimodality PDF Online Free

Author :
Release : 2016-03-22
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 780/5 ( reviews)

GET EBOOK


Book Synopsis Introducing Multimodality by : Carey Jewitt

Download or read book Introducing Multimodality written by Carey Jewitt. This book was released on 2016-03-22. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

You may also like...