Share

Multilingual Communication

2004-01-01 Language Arts & Disciplines
Download Multilingual Communication PDF Online Free

Author :
Release : 2004-01-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 230/5 ( reviews)

GET EBOOK


Book Synopsis Multilingual Communication by : Juliane House

Download or read book Multilingual Communication written by Juliane House. This book was released on 2004-01-01. Available in PDF, EPUB and Kindle. Book excerpt: In a world of increasing migration and technological progress, multilingual communication has become the rule rather than the exception. This book reflects the growing interest in understanding communication between members of different linguistic groups and contains a collection of original papers by members of the German Science Foundation's research center on multilingualism at Hamburg University and by international experts, offering an overview of the most important research fields in multilingual communication. The book is divided into four sections dealing with interpreting and translation, code-switching in various institutional contexts, two important strands of multilingual communication: rapport and politeness, and contrastive studies of Japanese and German grammar and discourse. The editors' preface presents the relevant theoretical and methodological background to the issues discussed in this book and points to useful directions for future research.

Handbook of Multilingualism and Multilingual Communication

2008-09-25 Language Arts & Disciplines
Download Handbook of Multilingualism and Multilingual Communication PDF Online Free

Author :
Release : 2008-09-25
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 55X/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Multilingualism and Multilingual Communication by : Peter Auer

Download or read book Handbook of Multilingualism and Multilingual Communication written by Peter Auer. This book was released on 2008-09-25. Available in PDF, EPUB and Kindle. Book excerpt: This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a globalized world. The authors use a problem-solving approach and ask broad questions about bilingualism and multilingualism in society, including the question of language acquisition versus maintenance of bilingualism. Key features: provides a state-of-the-art description of different areas in the context of multilingualism and multilingual communication presents a critical appraisal of the relevance of the field, offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Advertising as Multilingual Communication

2005-03-02 Language Arts & Disciplines
Download Advertising as Multilingual Communication PDF Online Free

Author :
Release : 2005-03-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 256/5 ( reviews)

GET EBOOK


Book Synopsis Advertising as Multilingual Communication by : Helen Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by Helen Kelly-Holmes. This book was released on 2005-03-02. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Advertising as Multilingual Communication

2016-01-11 Business & Economics
Download Advertising as Multilingual Communication PDF Online Free

Author :
Release : 2016-01-11
Genre : Business & Economics
Kind : eBook
Book Rating : 012/5 ( reviews)

GET EBOOK


Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes. This book was released on 2016-01-11. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication

2022-09-01 Education
Download Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication PDF Online Free

Author :
Release : 2022-09-01
Genre : Education
Kind : eBook
Book Rating : 844/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication by : Meletiadou, Eleni

Download or read book Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication written by Meletiadou, Eleni. This book was released on 2022-09-01. Available in PDF, EPUB and Kindle. Book excerpt: Students taught with a social justice framework will ideally have a stronger sense of what is just and fair and choose careers and lifestyles that support their communities. Over time, students look at current and historical events—even their own actions—through the lens of social justice, promoting better decision-making. Building trust impacts the bottom line for global companies, and multilingual communication is a core pillar for effective growth. It is essential to promote this trust through social justice and educate learners on intercultural and multilingual communication. The Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication explores innovative teaching, learning, and assessment practices that foster social justice and enhance intercultural and multilingual communication in primary, secondary, post-secondary, and higher education. It demonstrates the value of adopting a social justice lens in education by broadening and strengthening the evidence base of the impact that this can make for students, educators, and society as a whole. Covering topics such as game-based assessment, social adaptation, and plurilingual classroom citizenship, this premier reference source is an excellent resource for educators and administrators of both K-12 and higher education, librarians, pre-service teachers, teacher educators, government officials, educational managers, linguists, researchers, and academicians.

You may also like...