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Motherhoods, Markets and Consumption

2013-10-30 Business & Economics
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Release : 2013-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis Motherhoods, Markets and Consumption by : Stephanie O'Donohoe

Download or read book Motherhoods, Markets and Consumption written by Stephanie O'Donohoe. This book was released on 2013-10-30. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

The Motherhood Business

2015-11-13 Business & Economics
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Release : 2015-11-13
Genre : Business & Economics
Kind : eBook
Book Rating : 909/5 ( reviews)

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Book Synopsis The Motherhood Business by : Anne Teresa Demo

Download or read book The Motherhood Business written by Anne Teresa Demo. This book was released on 2015-11-13. Available in PDF, EPUB and Kindle. Book excerpt: The essays in The Motherhood Business examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace.

Consuming Motherhood

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 305/5 ( reviews)

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Book Synopsis Consuming Motherhood by : Janelle S. Taylor

Download or read book Consuming Motherhood written by Janelle S. Taylor. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: 'Consuming Motherhood' addresses the provocative question of how motherhood & consumption, as ideologies & as patterns of social action, mutally shape & constitute each other in contemporary life.

Childhood and Markets

2018-07-13 Social Science
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Release : 2018-07-13
Genre : Social Science
Kind : eBook
Book Rating : 032/5 ( reviews)

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Book Synopsis Childhood and Markets by : Lydia Martens

Download or read book Childhood and Markets written by Lydia Martens. This book was released on 2018-07-13. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

Transformative Motherhood

1999-08 Family & Relationships
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Release : 1999-08
Genre : Family & Relationships
Kind : eBook
Book Rating : 555/5 ( reviews)

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Book Synopsis Transformative Motherhood by : Linda Layne

Download or read book Transformative Motherhood written by Linda Layne. This book was released on 1999-08. Available in PDF, EPUB and Kindle. Book excerpt: Our consumer culture sets exacting standards and norms for what constitutes an ideal child. The tough realities of life often create children and child-bearing and rearing circumstances that are outside the ideal. How do women whose experiences don't match the norm cope and adapt? How do they make sense of it to themselves and to the world? In a rich series of ethnographic case studies, Transformative Motherhood intimately conveys the experiences of women in the United States who, in each case, have reproductive encounters that do not match up to these cultural standards. From women who choose to become surrogate, foster, or adoptive mothers, to others who give birth to children with disabilities or who have had a pregnancy loss, all creatively meet the challenges posed by their particular mothering experiences. It is often the language of giving and getting, so prominent in a consumer culture, that these women use to make sense of their situation. In the process, Transformative Motherhood redefines conventional understandings of motherhood, the mother/child relationship, and the role of biology and the law in determining what constitutes a family. The contributors include Rayna Rapp, Helena Ragone, Judith A. Modell, Danielle Wozniak, Gail Landsman, and Linda L. Layne. "This text opens up multiple possibilities for reading contemporary women as responsive speaking subjects involved in reconstructing and transferring meanings without consolidating or totalizing their outcomes." —Resources for Feminist Research, Winter/Spring 2001, Vol. 28, No. 3⁄4

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