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Modern Rhetoric

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Author :
Release : 1972
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Modern Rhetoric by : Cleanth Brooks

Download or read book Modern Rhetoric written by Cleanth Brooks. This book was released on 1972. Available in PDF, EPUB and Kindle. Book excerpt:

Appeals in Modern Rhetoric

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Author :
Release : 2005-09-26
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 264/5 ( reviews)

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Book Synopsis Appeals in Modern Rhetoric by : M. Jimmie Killingsworth

Download or read book Appeals in Modern Rhetoric written by M. Jimmie Killingsworth. This book was released on 2005-09-26. Available in PDF, EPUB and Kindle. Book excerpt: Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.

Modern Occult Rhetoric

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Author :
Release : 2011-01-28
Genre : History
Kind : eBook
Book Rating : 568/5 ( reviews)

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Book Synopsis Modern Occult Rhetoric by : Joshua Gunn

Download or read book Modern Occult Rhetoric written by Joshua Gunn. This book was released on 2011-01-28. Available in PDF, EPUB and Kindle. Book excerpt: A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practice of mysticism or magic. This book broadens our understanding of the occult by treating it as a rhetorical phenomenon tied to language and symbols and more central to American culture than is commonly assumed. Joshua Gunn approaches the occult as an idiom, examining the ways in which acts of textual criticism and interpretation are occultic in nature, as evident in practices as diverse as academic scholarship, Freemasonry, and television production. Gunn probes, for instance, the ways in which jargon employed by various social and professional groups creates barriers and fosters secrecy. From the theory wars of cultural studies to the Satanic Panic that swept the national mass media in the late 1980s and early 1990s, Gunn shows how the paradox of a hidden, buried, or secret meaning that cannot be expressed in language appears time and time again in Western culture. These recurrent patterns, Gunn argues, arise from a generalized, popular anxiety about language and its limitations. Ultimately, Modern Occult Rhetoric demonstrates the indissoluble relationship between language, secrecy, and publicity, and the centrality of suspicion in our daily lives.

Classical Rhetoric for the Modern Student

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Author :
Release : 1974
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Classical Rhetoric for the Modern Student by : Edward P. J. Corbett

Download or read book Classical Rhetoric for the Modern Student written by Edward P. J. Corbett. This book was released on 1974. Available in PDF, EPUB and Kindle. Book excerpt:

Appeals in Modern Rhetoric

Download Appeals in Modern Rhetoric PDF Online Free

Author :
Release : 2005-09-26
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 26X/5 ( reviews)

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Book Synopsis Appeals in Modern Rhetoric by : M. Jimmie Killingsworth

Download or read book Appeals in Modern Rhetoric written by M. Jimmie Killingsworth. This book was released on 2005-09-26. Available in PDF, EPUB and Kindle. Book excerpt: Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.

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