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Modern Perspectives on Virtual Communications and Social Networking

2018-10-12 Computers
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Release : 2018-10-12
Genre : Computers
Kind : eBook
Book Rating : 164/5 ( reviews)

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Book Synopsis Modern Perspectives on Virtual Communications and Social Networking by : Thakur, Jyotsana

Download or read book Modern Perspectives on Virtual Communications and Social Networking written by Thakur, Jyotsana. This book was released on 2018-10-12. Available in PDF, EPUB and Kindle. Book excerpt: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations

2013-05-31 Technology & Engineering
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Release : 2013-05-31
Genre : Technology & Engineering
Kind : eBook
Book Rating : 235/5 ( reviews)

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Book Synopsis Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations by : Dasgupta, Subhasish

Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish. This book was released on 2013-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantages—and challenges and hazards—for organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.

Electronic Hive Minds on Social Media: Emerging Research and Opportunities

2019-05-31 Computers
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Release : 2019-05-31
Genre : Computers
Kind : eBook
Book Rating : 713/5 ( reviews)

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Book Synopsis Electronic Hive Minds on Social Media: Emerging Research and Opportunities by : Hai-Jew, Shalin

Download or read book Electronic Hive Minds on Social Media: Emerging Research and Opportunities written by Hai-Jew, Shalin. This book was released on 2019-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Researchers have harnessed the flood of personal information and opinions shared on social media platforms in a variety of ways. People communicate not only what they imagine they are purposely sharing but also unintentionally leak information, which allows others to glimpse a sense of the subconscious and unconscious at a macro level. Electronic Hive Minds on Social Media: Emerging Research and Opportunities explores various research techniques to profile the electronic hive mind around social topics as expressed on various modalities of social media, from human, bot, and cyborg social media accounts, and proposes new research methods for harnessing public data from social media platforms. Highlighting topics such as knowledge sharing, swarm intelligence, and social psychology, this publication is designed for researchers, social psychologists, practitioners, and students in marketing, communications, mass media, and similar fields.

Research Anthology on Social Media Advertising and Building Consumer Relationships

2022-05-13 Computers
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Release : 2022-05-13
Genre : Computers
Kind : eBook
Book Rating : 885/5 ( reviews)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources. This book was released on 2022-05-13. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Analyzing Global Social Media Consumption

2020-10-16 Computers
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Release : 2020-10-16
Genre : Computers
Kind : eBook
Book Rating : 195/5 ( reviews)

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Book Synopsis Analyzing Global Social Media Consumption by : Wamuyu, Patrick Kanyi

Download or read book Analyzing Global Social Media Consumption written by Wamuyu, Patrick Kanyi. This book was released on 2020-10-16. Available in PDF, EPUB and Kindle. Book excerpt: Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.

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