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Managing The Professional Service Firm

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Release : 2012-12-11
Genre : Business & Economics
Kind : eBook
Book Rating : 658/5 ( reviews)

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Book Synopsis Managing The Professional Service Firm by : David H. Maister

Download or read book Managing The Professional Service Firm written by David H. Maister. This book was released on 2012-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Modern Marketing Management

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Author :
Release : 2007
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Modern Marketing Management by : Davar R S.

Download or read book Modern Marketing Management written by Davar R S.. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Marketing Management

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Author :
Release : 1997
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Modern Marketing Management by : Rustom S. Davar

Download or read book Modern Marketing Management written by Rustom S. Davar. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Marketing Research

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Author :
Release : 2013
Genre : Marketing
Kind : eBook
Book Rating : 025/5 ( reviews)

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Book Synopsis Modern Marketing Research by : Fred M.. Feinberg

Download or read book Modern Marketing Research written by Fred M.. Feinberg. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

Modern Marketing Management in the Indian Context

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Author :
Release : 1969
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Modern Marketing Management in the Indian Context by : Rustom S. Davar

Download or read book Modern Marketing Management in the Indian Context written by Rustom S. Davar. This book was released on 1969. Available in PDF, EPUB and Kindle. Book excerpt:

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