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Mobilized Marketing and the Consumer: Technological Developments and Challenges

2009-11-30 Education
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Release : 2009-11-30
Genre : Education
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Mobilized Marketing and the Consumer: Technological Developments and Challenges by : Yamamoto, Gonca Telli

Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli. This book was released on 2009-11-30. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications

2017-11-30 Business & Economics
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Release : 2017-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 284/5 ( reviews)

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Book Synopsis Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications by : Rodrigues, João M. F.

Download or read book Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications written by Rodrigues, João M. F.. This book was released on 2017-11-30. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

Innovations in Services Marketing and Management: Strategies for Emerging Economies

2013-10-31 Business & Economics
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Release : 2013-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 721/5 ( reviews)

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Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita. This book was released on 2013-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Consumer Information Systems and Relationship Management: Design, Implementation, and Use

2013-05-31 Business & Economics
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Release : 2013-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 839/5 ( reviews)

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Book Synopsis Consumer Information Systems and Relationship Management: Design, Implementation, and Use by : Lin, Angela

Download or read book Consumer Information Systems and Relationship Management: Design, Implementation, and Use written by Lin, Angela. This book was released on 2013-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

2013-05-31 Computers
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Release : 2013-05-31
Genre : Computers
Kind : eBook
Book Rating : 278/5 ( reviews)

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Book Synopsis Organizations and Social Networking: Utilizing Social Media to Engage Consumers by : Li, Eldon Y.

Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y.. This book was released on 2013-05-31. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

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