1# Library to Find Best eBook for Read
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Release :
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Kind : eBook
Book Rating : 984/5 ( reviews)
Book Synopsis Mission Expert: Creating Effective Mission and Vision Statements by :
Download or read book Mission Expert: Creating Effective Mission and Vision Statements written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Davie Richard O'Hallaron
Release : 1999
Genre : Corporate culture
Kind : eBook
Book Rating : 593/5 ( reviews)
Book Synopsis The Mission Primer by : Davie Richard O'Hallaron
Download or read book The Mission Primer written by Davie Richard O'Hallaron. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Wallace
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 679/5 ( reviews)
Book Synopsis Libraries, Mission, and Marketing by : Linda Wallace
Download or read book Libraries, Mission, and Marketing written by Linda Wallace. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.
Author : Jeffrey Abrahams
Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 320/5 ( reviews)
Book Synopsis The Mission Statement Book by : Jeffrey Abrahams
Download or read book The Mission Statement Book written by Jeffrey Abrahams. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of The Mission Statement Book, author Jeffrey Abrahams, offers an updated, comprehensive selection of corporate mission statements along with everything you need to know to create a statement that's just right for your organization.
Author : C. Whan Park
Release : 2016-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : 070/5 ( reviews)
Book Synopsis Brand Admiration by : C. Whan Park
Download or read book Brand Admiration written by C. Whan Park. This book was released on 2016-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
