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Microtrends

2007-09-05 Business & Economics
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Release : 2007-09-05
Genre : Business & Economics
Kind : eBook
Book Rating : 060/5 ( reviews)

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Book Synopsis Microtrends by : Mark Penn

Download or read book Microtrends written by Mark Penn. This book was released on 2007-09-05. Available in PDF, EPUB and Kindle. Book excerpt: "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

Microtrends Squared

2019-03-26 Psychology
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Release : 2019-03-26
Genre : Psychology
Kind : eBook
Book Rating : 934/5 ( reviews)

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Book Synopsis Microtrends Squared by : Mark Penn

Download or read book Microtrends Squared written by Mark Penn. This book was released on 2019-03-26. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.

Micro-Trend Trading for Daily Income: Using Intra-Day Trading Tactics to Harness the Power of Today's Volatile Markets

2011-01-07 Business & Economics
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Release : 2011-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 451/5 ( reviews)

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Book Synopsis Micro-Trend Trading for Daily Income: Using Intra-Day Trading Tactics to Harness the Power of Today's Volatile Markets by : Thomas K. Carr

Download or read book Micro-Trend Trading for Daily Income: Using Intra-Day Trading Tactics to Harness the Power of Today's Volatile Markets written by Thomas K. Carr. This book was released on 2011-01-07. Available in PDF, EPUB and Kindle. Book excerpt: Profit every day from market volatility at alllevels of the game The high-pace atmosphere of today's markets may appearoverwhelming, but the right trading systems and expert guidance can help you build winning habits--and Micro-Trend Trading for Daily Income gives you the expertise and tools you need to consistently earn outsized market gains. Written by the man Wall Street calls "Dr. Stoxx," this practical trading manual shows you how to harness the powerof volatility to bank daily profits. Microtrend trading takes you beyond the realm of common fundamental or technical analysis to find the hidden pockets of rationality, the "micro-trends," between the open and closeof daily trading. Carr's proven, quick-turn, 100 percent mechanical systems are easy to use and do not require sitting in front of the computer all day. You can trade onyour lunch break, you can trade the open or the afternoon session, you can even trade once a month and still make great income. And since most strategies in this book have you liquid by the closing bell, your day ends with your account gains posted--and your net worth heading skyward. Micro-Trend Trading for Daily Income shortens the learning curve and prepares you to think quickly and act decisively with insightful examples and case studies that illuminate Carr's time-tested strategies. With this reliable resource at your fingertips, you will have the confidence to take large positions and make huge returns ona day-to-day basis. Within days you'll be building wealth while tightly managing risk. Micro-Trend Trading for Daily Income is the one complete book that gives you the tools and knowledge you need to develop an arsenal of mechanical, profitable shortterm trading strategies that can earn you consistent profits--even in today's temperamental markets.

Foresight and Innovation

2013-11-29 Business & Economics
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Release : 2013-11-29
Genre : Business & Economics
Kind : eBook
Book Rating : 702/5 ( reviews)

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Book Synopsis Foresight and Innovation by : E. Hiltunen

Download or read book Foresight and Innovation written by E. Hiltunen. This book was released on 2013-11-29. Available in PDF, EPUB and Kindle. Book excerpt: Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. These concepts show how various organizations, all over the world are thinking, communicating and creating a better future.

Econophysics Approaches to Large-Scale Business Data and Financial Crisis

2010-04-27 Science
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Release : 2010-04-27
Genre : Science
Kind : eBook
Book Rating : 534/5 ( reviews)

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Book Synopsis Econophysics Approaches to Large-Scale Business Data and Financial Crisis by : Misako Takayasu

Download or read book Econophysics Approaches to Large-Scale Business Data and Financial Crisis written by Misako Takayasu. This book was released on 2010-04-27. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, as part of the increasing “informationization” of industry and the economy, enterprises have been accumulating vast amounts of detailed data such as high-frequency transaction data in nancial markets and point-of-sale information onindividualitems in theretail sector. Similarly,vast amountsof data arenow ava- able on business networks based on inter rm transactions and shareholdings. In the past, these types of information were studied only by economists and management scholars. More recently, however, researchers from other elds, such as physics, mathematics, and information sciences, have become interested in this kind of data and, based on novel empirical approaches to searching for regularities and “laws” akin to those in the natural sciences, have produced intriguing results. This book is the proceedings of the international conference THICCAPFA7 that was titled “New Approaches to the Analysis of Large-Scale Business and E- nomic Data,” held in Tokyo, March 1–5, 2009. The letters THIC denote the Tokyo Tech (Tokyo Institute of Technology)–Hitotsubashi Interdisciplinary Conference. The conference series, titled APFA (Applications of Physics in Financial Analysis), focuses on the analysis of large-scale economic data. It has traditionally brought physicists and economists together to exchange viewpoints and experience (APFA1 in Dublin 1999, APFA2 in Liege ` 2000, APFA3 in London 2001, APFA4 in Warsaw 2003, APFA5 in Torino 2006, and APFA6 in Lisbon 2007). The aim of the conf- ence is to establish fundamental analytical techniques and data collection methods, taking into account the results from a variety of academic disciplines.

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