1# Library to Find Best eBook for Read
Author : Veronika Koller
Release : 2004
Genre : Business
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Metaphor and Gender in Business Media Discourse by : Veronika Koller
Download or read book Metaphor and Gender in Business Media Discourse written by Veronika Koller. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Koller
Release : 2004-05-25
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 287/5 ( reviews)
Book Synopsis Metaphor and Gender in Business Media Discourse by : V. Koller
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller. This book was released on 2004-05-25. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Author : K. Ahrens
Release : 2009-10-09
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 234/5 ( reviews)
Book Synopsis Politics, Gender and Conceptual Metaphors by : K. Ahrens
Download or read book Politics, Gender and Conceptual Metaphors written by K. Ahrens. This book was released on 2009-10-09. Available in PDF, EPUB and Kindle. Book excerpt: Distinguished researchers from around the world examine the interplay between gender and metaphor in political language in Great Britain, the United States, Germany, Italy, the Netherlands, Spain, Ireland, and Singapore. They draw on a wide variety of corpus data to determine to what extent metaphors used by women in political power differ with, or remain the same as that of men. They also examine what effect metaphor use has on women's power in the political arena. This wide-ranging collection of language-based studies will interest students and researchers in discourse analysis, political communication, gender studies, journalism, and media studies.
Author : Wenhui Yang
Release : 2020-10-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 179/5 ( reviews)
Book Synopsis A Cross-Cultural Study of Commercial Media Discourses by : Wenhui Yang
Download or read book A Cross-Cultural Study of Commercial Media Discourses written by Wenhui Yang. This book was released on 2020-10-20. Available in PDF, EPUB and Kindle. Book excerpt: This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
Author : Stefanie Ullmann
Release : 2021-08-23
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 986/5 ( reviews)
Book Synopsis Discourses of the Arab Revolutions in Media and Politics by : Stefanie Ullmann
Download or read book Discourses of the Arab Revolutions in Media and Politics written by Stefanie Ullmann. This book was released on 2021-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on approaches from critical discourse analysis, corpus linguistics, and cognitive linguistics, this book critically examines metaphorical language used in global media coverage and political statements on the events of the Arab Spring. The volume begins by summarising key events of the Arab Spring, tracing the development of protests from Tunisia and Egypt to Libya and Syria as well as the wider impact on the region. Ullmann builds on this foundation to lay out the theoretical frameworks to be applied to an extensive corpus of natural language and actual discourse highlighting Western, Middle Eastern, and North African perspectives which integrate theoretical work on metaphor, blending theory, and semantic prosodies. Methodological considerations on corpus selection and different conceptualisations of politics and mass media, generally and across countries, are discussed, with the final chapters outlining the overarching themes across metaphors in the corpus and how these metaphors were ultimately framed in the mass media and political landscape. This book will be of particular interest to students and scholars interested in critical discourse analysis, language and politics, and corpus linguistics.
