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Author : Rodolfo Martín Gómez Castellanos
Release : 2006
Genre : Political Science
Kind : eBook
Book Rating : 489/5 ( reviews)
Book Synopsis Mercadotecnia política by : Rodolfo Martín Gómez Castellanos
Download or read book Mercadotecnia política written by Rodolfo Martín Gómez Castellanos. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shaun Bowler
Release : 2016-07-27
Genre : Political Science
Kind : eBook
Book Rating : 111/5 ( reviews)
Book Synopsis Electoral Strategies and Political Marketing by : Shaun Bowler
Download or read book Electoral Strategies and Political Marketing written by Shaun Bowler. This book was released on 2016-07-27. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Author : Mba LIC Wilson Ramirez
Release : 2007-02
Genre : Reference
Kind : eBook
Book Rating : 720/5 ( reviews)
Book Synopsis Manual del Marketing Politico by : Mba LIC Wilson Ramirez
Download or read book Manual del Marketing Politico written by Mba LIC Wilson Ramirez. This book was released on 2007-02. Available in PDF, EPUB and Kindle. Book excerpt: Este manual sera una importante herramienta practica y breve que explica de una forma sencilla como se realiza el lanzamiento y la puesta en marcha de las campanas politicas y electorales asi como la interpretacion de las mismas. Ademas de como crear estrategias y tacticas ganadoras en cualquier escenario y etapa de la contienda politica.
Author :
Release : 2005
Genre : Campaign management
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Mercadotecnia electoral by :
Download or read book Mercadotecnia electoral written by . This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce I. Newman
Release : 1994
Genre : Political Science
Kind : eBook
Book Rating : 388/5 ( reviews)
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
