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Megaevents and Modernity

2002-11 Business & Economics
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Release : 2002-11
Genre : Business & Economics
Kind : eBook
Book Rating : 162/5 ( reviews)

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Book Synopsis Megaevents and Modernity by : Maurice Roche

Download or read book Megaevents and Modernity written by Maurice Roche. This book was released on 2002-11. Available in PDF, EPUB and Kindle. Book excerpt: Explores the social history and politics of 'mega-events' from the late 19th century to the present. Case studies: 1936 Berlin Olympics, 1992 Barcelona Olympics, 1851 Crystal Palace Expo. A thoroughly new and ground-breaking analysis.

Megaevents and Modernity

2002-11-01 Social Science
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Release : 2002-11-01
Genre : Social Science
Kind : eBook
Book Rating : 154/5 ( reviews)

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Book Synopsis Megaevents and Modernity by : Maurice Roche

Download or read book Megaevents and Modernity written by Maurice Roche. This book was released on 2002-11-01. Available in PDF, EPUB and Kindle. Book excerpt: This analysis explores the social history and politics of mega-events from the late 19th century to the present. Through case studies of events such as the 1851 Crystal Palace Expo, the 1936 Berlin Olympics and the 1992 Barcelona Olympics, Maurice Roche investigates the impact Expos and Olympics have had on national identities, on the marking of public time and space, and on visions of national citizenship and international society in modern times. Historical chapters deal with the production of Expos by power elites, their impacts on mass culture, and the political uses and abuses of international sport and Olympic events. Chapters also deal with the impact of Olympics on cities, the growth of Olympics as media events and the current crisis of the Olympic movement in world politics and culture.

Sport and Modernity

2017-10-16 Social Science
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Release : 2017-10-16
Genre : Social Science
Kind : eBook
Book Rating : 606/5 ( reviews)

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Book Synopsis Sport and Modernity by : Richard Gruneau

Download or read book Sport and Modernity written by Richard Gruneau. This book was released on 2017-10-16. Available in PDF, EPUB and Kindle. Book excerpt: This important new book from one of the world's leading sociologists of sport weaves together social theory, history and political economy to provide a highly original analysis of the complex relationship between sport and modernity. Incorporating a powerful set of theoretical insights from traditions and thinkers ranging from classical Marxism and the Frankfurt School to Foucault and Bourdieu, Gruneau analyzes the emergence of "sport" as a distinctive field of practice in western societies. Examining subjects including the legacy of Greek and Roman antiquity, representations of sport in nineteenth-century England, Nazism, and modern "mega-events" such as the Olympics and the World Cup, he seeks to show how sport developed into an arena which articulated competing understandings of the kinds of people, bodies and practices best suited to the modern western world. This book thereby explores with brio and sophistication how the ever-changing economic, social, and political relations of modernity have been produced and reproduced, and sometimes also opposed and escaped, through sport, from the Enlightenment to the rise of neoliberalism, as well as examining how the study of exercise, athletics, the body, and the spectacle of sport can deepen our understanding of the nature of modernity. It will be essential reading for students and scholars of the sociology and history of sport, sociology of culture, cultural history, and cultural studies.

Mega-events and social change

2017-06-05 Sports & Recreation
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Release : 2017-06-05
Genre : Sports & Recreation
Kind : eBook
Book Rating : 10X/5 ( reviews)

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Book Synopsis Mega-events and social change by : Maurice Roche

Download or read book Mega-events and social change written by Maurice Roche. This book was released on 2017-06-05. Available in PDF, EPUB and Kindle. Book excerpt: The spectacle of major cultural and sporting events can preoccupy modern societies. This book is concerned with contemporary mega-events, like the Olympics and Expos. Using a sociological perspective Roche argues that mega-events reflect the major social changes which now influence our societies, particularly in the West, and that these amount to a new ‘second phase’ of the modernization process. Changes are particularly visible in the media, urban and global locational aspects of mega-events. Thus he suggests that contemporary mega-events, both in their achievements and their vulnerabilities, reflect, in the media sphere, the rise of the internet; in the urban sphere, de-industrialisation and the growing ecological crisis; and in the global sphere, the relative decline of the West and the rise of China and other ‘emerging’ countries.

Ambush Marketing & the Mega-Event Monopoly

2012-06-06 Law
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Release : 2012-06-06
Genre : Law
Kind : eBook
Book Rating : 64X/5 ( reviews)

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Book Synopsis Ambush Marketing & the Mega-Event Monopoly by : Andre M. Louw

Download or read book Ambush Marketing & the Mega-Event Monopoly written by Andre M. Louw. This book was released on 2012-06-06. Available in PDF, EPUB and Kindle. Book excerpt: This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

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