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Media Today 2010 Update + Key Readings in Media Today

2010-04-15 Language Arts & Disciplines
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Release : 2010-04-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 771/5 ( reviews)

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Book Synopsis Media Today 2010 Update + Key Readings in Media Today by : Joseph Turow

Download or read book Media Today 2010 Update + Key Readings in Media Today written by Joseph Turow. This book was released on 2010-04-15. Available in PDF, EPUB and Kindle. Book excerpt: This sterling two-volume academic package offers students a comprehensive resource for understanding media in the 21st century with the textbook, Media Today, An Introduction to Mass Communication, 3rd Edition 2010 update and the supplementary in-depth edited collection, Key Readings in Media Today. Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives. Media Today, Third Edition 2010 Update is built around four key concepts: -A media systems approach allows students to understand the interconnected system of media products that surrounds them every day -Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking -Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television -A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society. In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with cases studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the companion website (www.routledge.com/textbooks/9780415992053), including discussion questions, RSS feeds, and Joseph Turow's regularly updated blog "Media Today and Tomorrow," are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.

Primetime Pundits

2014-09-04 Social Science
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Release : 2014-09-04
Genre : Social Science
Kind : eBook
Book Rating : 538/5 ( reviews)

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Book Synopsis Primetime Pundits by : Lynn Letukas

Download or read book Primetime Pundits written by Lynn Letukas. This book was released on 2014-09-04. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central role of punditry in our contemporary media environment, research has been slow to examine punditry on cable news. Deregulation, the advent of cable television, and the rise of a twenty-four hour news cycle have dramatically transformed the structure and content of news, paving the way for political pundits to come to the forefront. Cable news networks, in particular, have played a critical role in challenging the neutrality of traditional media through the development of opinion programs that made highly politicized and entertaining content central to their primetime coverage. Over the past three decades, these opinionated programs have become increasingly popular as a programming strategy for cable news producers seeking to develop novel programming to target niche audiences. The pundits who pontificate on these programs have come to dominate our national political dialogue, and play a significant role in setting the public agenda and influencing public opinion in the United States. Punditry and pundits lie at the heart of programming and network changes that have evolved over the past thirty years. Primetime Pundits: How Cable News Covers Social Issues explores the ascent of punditry and offers new models for understanding how social issues are covered—not just by pundits, but also in the larger changing media landscape.

Media Today

2019-08-28 Language Arts & Disciplines
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Release : 2019-08-28
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis Media Today by : Joseph Turow

Download or read book Media Today written by Joseph Turow. This book was released on 2019-08-28. Available in PDF, EPUB and Kindle. Book excerpt: This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book, and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

The Routledge Handbook of Language and Professional Communication

2014-02-24 Language Arts & Disciplines
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Release : 2014-02-24
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 433/5 ( reviews)

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Book Synopsis The Routledge Handbook of Language and Professional Communication by : Vijay Bhatia

Download or read book The Routledge Handbook of Language and Professional Communication written by Vijay Bhatia. This book was released on 2014-02-24. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.

Media Today

2013-10-15 Business & Economics
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Release : 2013-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 974/5 ( reviews)

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Book Synopsis Media Today by : Joseph Turow

Download or read book Media Today written by Joseph Turow. This book was released on 2013-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.

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