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Media Management in the Age of Giants

2012-08-15 Language Arts & Disciplines
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Release : 2012-08-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 646/5 ( reviews)

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Book Synopsis Media Management in the Age of Giants by : Dennis F. Herrick

Download or read book Media Management in the Age of Giants written by Dennis F. Herrick. This book was released on 2012-08-15. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Media Management in the Age of Giants

2003 Journalism
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Release : 2003
Genre : Journalism
Kind : eBook
Book Rating : 924/5 ( reviews)

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Book Synopsis Media Management in the Age of Giants by : Dennis F. Herrick

Download or read book Media Management in the Age of Giants written by Dennis F. Herrick. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:

Media Ownership and Concentration in America

2009-10-19 Business & Economics
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Release : 2009-10-19
Genre : Business & Economics
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Media Ownership and Concentration in America by : Eli Noam

Download or read book Media Ownership and Concentration in America written by Eli Noam. This book was released on 2009-10-19. Available in PDF, EPUB and Kindle. Book excerpt: People have worried for many years about the concentration of private power over the media, as evidenced by controversy over Federal Communication Commission rulings on broadcast ownership limits. The fear, it seems, is of a media mogul with a political agenda: a new William Randolph Hearst who could help start wars or run for political office using the power of the media. In the light of these concerns about freedom of speech, Eli Noam provides a comprehensive survey of media concentration in America, covering everything from the early media empire of Benjamin Franklin to the modern-day cellular phone industry.

Handbook of Media Management and Economics

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 031/5 ( reviews)

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Book Synopsis Handbook of Media Management and Economics by : Alan B. Albarran

Download or read book Handbook of Media Management and Economics written by Alan B. Albarran. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Encyclopedia of Journalism

2009-09-23 Language Arts & Disciplines
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Release : 2009-09-23
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 520/5 ( reviews)

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Book Synopsis Encyclopedia of Journalism by : Christopher H. Sterling

Download or read book Encyclopedia of Journalism written by Christopher H. Sterling. This book was released on 2009-09-23. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology

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