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Book Synopsis Media Imperialism Reconsidered - Again by :
Download or read book Media Imperialism Reconsidered - Again written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Media Imperialism Reconsidered - Again: Local, Western and Indian Media Use in Uganda Hemant Shah* and Atsushi Tajima** Abstract This study examines the use of local, Western and Indian media by Ugandan college students in order to reconsider the media imperialism thesis in the context of increasingly complex global flows of media and culture. [...] The common thread in the media imperialism thesis of the 1970s and the 1980s revision was the predomi- nance of the West-to-rest one-way flow of information and a focus on the effects of Western media products in the South countries. [...] Now, however, the questions must also address new complexities: researchers must consider not only the impact of Western media in South countries, but also the impact of media powers of the South on Western and other Southern countries or the impact of both Western media and Southern media in countries of the South. [...] Of less interest to media scholars has been the study of the idea and implications of South-to-South migrations of people and South-to-South spread of media, even though the empirical detail yielded by such studies could add substantially to understanding the current context of media glo- balization and to challenging theories of media imperialism. [...] Thus, Boyd-Barrett's conceptualization of the geo-cultural approach to media flows seems highly relevant here and raises the issue of intra-national media imperialism in which media content in the language and cultural idioms of one group dominate the local media offerings.
