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Media Capital

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Release : 2012-11-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 522/5 ( reviews)

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Book Synopsis Media Capital by : Aurora Wallace

Download or read book Media Capital written by Aurora Wallace. This book was released on 2012-11-15. Available in PDF, EPUB and Kindle. Book excerpt: In a declaration of the ascendance of the American media industry, nineteenth-century press barons in New York City helped to invent the skyscraper, a quintessentially American icon of progress and aspiration. Early newspaper buildings in the country's media capital were designed to communicate both commercial and civic ideals, provide public space and prescribe discourse, and speak to class and mass in equal measure. This book illustrates how the media have continued to use the city as a space in which to inscribe and assert their power. With a unique focus on corporate headquarters as embodiments of the values of the press and as signposts for understanding media culture, Media Capital demonstrates the mutually supporting relationship between the media and urban space. Aurora Wallace considers how architecture contributed to the power of the press, the nature of the reading public, the commercialization of media, and corporate branding in the media industry. Tracing the rise and concentration of the media industry in New York City from the mid-nineteenth century to the present, Wallace analyzes physical and discursive space, as well as labor, technology, and aesthetics, to understand the entwined development of the mass media and late capitalism.

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

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Release : 2012-12-07
Genre : Business & Economics
Kind : eBook
Book Rating : 462/5 ( reviews)

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Book Synopsis The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media by : Kevin Lawton

Download or read book The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media written by Kevin Lawton. This book was released on 2012-12-07. Available in PDF, EPUB and Kindle. Book excerpt: THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS “The declaration of independence for our industry!” —MAT DELLORSO, WealthForge Inc. “The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who’s planning to be.” —CROWDFUND NEWS “Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!”—GIJSBERT KOREN, Smarter Money “We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read.” —BRIAN MEECE, RocketHub “Read this book if you want to catch the next wave!” —FRED BRYANT, WealthForge Inc. “A must-read for anyone interested in the early stage funding process.” —MANDAR KULKARNI, pluggd.in “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —BUSINESS2COMMUNITY “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —SMALL BUSINESS TRENDS YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . . Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority. All this has changed. Now, the power of the Internet—particularly social media—enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in—and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing. This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation—and describes how crowdfunding can be used to tap into a “collective intelligence” for far superior results. Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections: THE ROAD HERE: A thorough overview of what crowdfunding is—and how and why this radical new approach is replacing traditional means of venture financing THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mining collective IQ, new investment models, and regulations More than 2 billion people globally are now active online—and that number is guaranteed to grow at an extraordinary rate. The Crowdfunding Revolution explains all the ins and outs of raising investment capital by using social media and new technologies to draw small sums of money from an almost countless number of sources. Organic. Transparent. Decentralized. This is crowdfunding. This is the future. Read The Crowdfunding Revolution and become the first expert in your crowd on this radical new approach poised to supplant age-old venture financing methods.

Media Industries

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Release : 2011-09-19
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 23X/5 ( reviews)

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Book Synopsis Media Industries by : Jennifer Holt

Download or read book Media Industries written by Jennifer Holt. This book was released on 2011-09-19. Available in PDF, EPUB and Kindle. Book excerpt: Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts

Who Owns the Media

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Release : 2004-11
Genre : Business & Economics
Kind : eBook
Book Rating : 694/5 ( reviews)

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Book Synopsis Who Owns the Media by : Pradip Thomas

Download or read book Who Owns the Media written by Pradip Thomas. This book was released on 2004-11. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Identity, Mediation, and the Cunning of Capital

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Release : 2020-05-15
Genre : Social Science
Kind : eBook
Book Rating : 817/5 ( reviews)

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Book Synopsis Identity, Mediation, and the Cunning of Capital by : Ani Maitra

Download or read book Identity, Mediation, and the Cunning of Capital written by Ani Maitra. This book was released on 2020-05-15. Available in PDF, EPUB and Kindle. Book excerpt: In Identity, Mediation, and the Cunning of Capital, Ani Maitra urgently calls for a reevaluation of identity politics as an aesthetic maneuver regulated by capitalism. A dominant critical trend in the humanities, Maitra argues, is to dismiss or embrace identity through the formal properties of a privileged aesthetic medium such as literature, cinema, or even the performative body. In contrast, he demonstrates that identity politics becomes unavoidably real and material only because the minoritized subject is split between multiple sites of mediation—visual, linguistic, and sonic—while remaining firmly tethered to capitalism’s hierarchical logic of value production. Only in the interstices of media can we track the aesthetic conversion of identitarian difference into value, marked by the inequities of race, class, gender, and sexuality. Maitra’s archive is transnational and multimodal. Moving from anticolonial polemics to psychoanalysis to diasporic experimental literature to postcolonial feminist and queer media, he lays bare the cunning by which capitalism produces and fragments identity through an intermedial “aesthetic dissonance” with the commodity form. Maitra’s novel contribution to theories of identity and to the concept of mediation will interest a wide range of scholars in media studies, critical race and postcolonial studies, and critical aesthetics.

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