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Media and Communication Research Methods

2018-09-12 Social Science
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Release : 2018-09-12
Genre : Social Science
Kind : eBook
Book Rating : 649/5 ( reviews)

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Book Synopsis Media and Communication Research Methods by : Anders Hansen

Download or read book Media and Communication Research Methods written by Anders Hansen. This book was released on 2018-09-12. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Media and Communication Research

2000-03-21 Computers
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Release : 2000-03-21
Genre : Computers
Kind : eBook
Book Rating : 530/5 ( reviews)

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Book Synopsis Media and Communication Research by : Arthur Asa Berger

Download or read book Media and Communication Research written by Arthur Asa Berger. This book was released on 2000-03-21. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Understanding Communication Research Methods

2014-10-17 Social Science
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Release : 2014-10-17
Genre : Social Science
Kind : eBook
Book Rating : 626/5 ( reviews)

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Book Synopsis Understanding Communication Research Methods by : Stephen M. Croucher

Download or read book Understanding Communication Research Methods written by Stephen M. Croucher. This book was released on 2014-10-17. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

A Handbook of Media and Communication Research

2013-04-15 Business & Economics
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Release : 2013-04-15
Genre : Business & Economics
Kind : eBook
Book Rating : 008/5 ( reviews)

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Book Synopsis A Handbook of Media and Communication Research by : Klaus Bruhn Jensen

Download or read book A Handbook of Media and Communication Research written by Klaus Bruhn Jensen. This book was released on 2013-04-15. Available in PDF, EPUB and Kindle. Book excerpt: This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

UX Research Methods for Media and Communication Studies

2022-02-14 Social Science
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Release : 2022-02-14
Genre : Social Science
Kind : eBook
Book Rating : 461/5 ( reviews)

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Book Synopsis UX Research Methods for Media and Communication Studies by : Angela M. Cirucci

Download or read book UX Research Methods for Media and Communication Studies written by Angela M. Cirucci. This book was released on 2022-02-14. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

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