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Measuring the Digital World

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Release : 2015-11-20
Genre : Computers
Kind : eBook
Book Rating : 132/5 ( reviews)

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Book Synopsis Measuring the Digital World by : Gary Angel

Download or read book Measuring the Digital World written by Gary Angel. This book was released on 2015-11-20. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.

Measuring the Digital Transformation

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Author :
Release : 2019
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Measuring the Digital Transformation by :

Download or read book Measuring the Digital Transformation written by . This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Este informe anual presenta datos sobre transformación digital en empresas pymes, y política pública.

How to Measure Digital Marketing

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Author :
Release : 2013-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 69X/5 ( reviews)

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Book Synopsis How to Measure Digital Marketing by : L. Flores

Download or read book How to Measure Digital Marketing written by L. Flores. This book was released on 2013-12-15. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

A Smart Girl's Guide: Digital World

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Author :
Release : 2017-08-21
Genre : Computers
Kind : eBook
Book Rating : 430/5 ( reviews)

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Book Synopsis A Smart Girl's Guide: Digital World by : Carrie Anton

Download or read book A Smart Girl's Guide: Digital World written by Carrie Anton. This book was released on 2017-08-21. Available in PDF, EPUB and Kindle. Book excerpt: Provides tips and guidance for young girls when navigating their digital worlds, discussing such issues as the ways in which people communicate online, the need for taking breaks from technology, and the importance of online safety.

Measuring What Matters Most

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Author :
Release : 2013
Genre : Education
Kind : eBook
Book Rating : 376/5 ( reviews)

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Book Synopsis Measuring What Matters Most by : Daniel L. Schwartz

Download or read book Measuring What Matters Most written by Daniel L. Schwartz. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: An argument that choice-based, process-oriented educational assessments are more effective than static assessments of fact retrieval. If a fundamental goal of education is to prepare students to act independently in the world--in other words, to make good choices--an ideal educational assessment would measure how well we are preparing students to do so. Current assessments, however, focus almost exclusively on how much knowledge students have accrued and can retrieve. In Measuring What Matters Most, Daniel Schwartz and Dylan Arena argue that choice should be the interpretive framework within which learning assessments are organized. Digital technologies, they suggest, make this possible; interactive assessments can evaluate students in a context of choosing whether, what, how, and when to learn. Schwartz and Arena view choice not as an instructional ingredient to improve learning but as the outcome of learning. Because assessments shape public perception about what is useful and valued in education, choice-based assessments would provide a powerful lever in this reorientation in how people think about learning. Schwartz and Arena consider both theoretical and practical matters. They provide an anchoring example of a computerized, choice-based assessment, argue that knowledge-based assessments are a mismatch for our educational aims, offer concrete examples of choice-based assessments that reveal what knowledge-based assessments cannot, and analyze the practice of designing assessments. Because high variability leads to innovation, they suggest democratizing assessment design to generate as many instances as possible. Finally, they consider the most difficult aspect of assessment: fairness. Choice-based assessments, they argue, shed helpful light on fairness considerations.

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