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Mastering Digital Business

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Release : 2017-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 627/5 ( reviews)

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Book Synopsis Mastering Digital Business by : Nicholas D. Evans

Download or read book Mastering Digital Business written by Nicholas D. Evans. This book was released on 2017-01-31. Available in PDF, EPUB and Kindle. Book excerpt: This strategic guide for business and IT executives focuses on how today's most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.

Mastering Digital Transformation

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Release : 2016-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 643/5 ( reviews)

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Book Synopsis Mastering Digital Transformation by : Nagy K. Hanna

Download or read book Mastering Digital Transformation written by Nagy K. Hanna. This book was released on 2016-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Nagy Hanna presents a systematic approach to integrate ICT into development policies and programs across sectors of economy and society. This book bridges the current disconnect between the ICT specialists and their development counterparts in various sectors so as to harness the ongoing ICT revolution to maximize development impact.

Mastering E-Business

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Release : 2010-07-02
Genre : Business & Economics
Kind : eBook
Book Rating : 167/5 ( reviews)

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Book Synopsis Mastering E-Business by : Paul Grefen

Download or read book Mastering E-Business written by Paul Grefen. This book was released on 2010-07-02. Available in PDF, EPUB and Kindle. Book excerpt: Mastering e-Business presents an innovative, new teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Digitalization Cases Vol. 2

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Release : 2021-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 032/5 ( reviews)

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Book Synopsis Digitalization Cases Vol. 2 by : Nils Urbach

Download or read book Digitalization Cases Vol. 2 written by Nils Urbach. This book was released on 2021-10-30. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic and societal sectors being challenged by emerging technologies, the digital economy is highly volatile, uncertain, complex, and ambiguous. It confronts established organizations with substantial challenges and opportunities. Against this backdrop, this book reports on best practices and lessons learned from organizations that succeeded in tackling the challenges and seizing the opportunities of the digital economy. It illustrates how twenty organizations leveraged their capabilities to create disruptive innovation, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, covering the many facets that digitalization may have. As all case descriptions follow a unified template, they are easily accessible for readers and provide insightful examples for practitioners as well as interesting cases for researchers, teachers, and students. Almost every organization is trying to figure out how best to respond to the opportunities and threats posed by digitalization. This book provides valuable lessons from those organizations that have already begun their digital transformation journey. Michael D. Myers, Professor of Information Systems, University of Auckland Digitalization Cases provides firsthand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. This book gives real pointers on the how and where to start. Anna Kopp, Head of IT Germany, Microsoft The cases compiled in the second volume of Digitalization Cases show how disruption can actively be managed. Further, long-term insights from extended success stories of the first edition highlight that courage to change pays off well. This book represents a motivation for organizations to drive their digital transformation journeys actively. Markus Richter, State Secretary at the Federal Ministry of the Interior, Building and Community and Federal Government Commissioner for Information Technology, Germany

Mastering Digital Marketing

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Release : 2017-04-21
Genre :
Kind : eBook
Book Rating : 189/5 ( reviews)

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Book Synopsis Mastering Digital Marketing by : Michael Cohn

Download or read book Mastering Digital Marketing written by Michael Cohn. This book was released on 2017-04-21. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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