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Mastering Customer Value Management

2003 Consumer satisfaction
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Release : 2003
Genre : Consumer satisfaction
Kind : eBook
Book Rating : 076/5 ( reviews)

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Book Synopsis Mastering Customer Value Management by : Ray Kordupleski

Download or read book Mastering Customer Value Management written by Ray Kordupleski. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Internet-Based Customer Value Management

2014-10-16 Business & Economics
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Release : 2014-10-16
Genre : Business & Economics
Kind : eBook
Book Rating : 551/5 ( reviews)

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Book Synopsis Internet-Based Customer Value Management by : Tymoteusz Doligalski

Download or read book Internet-Based Customer Value Management written by Tymoteusz Doligalski. This book was released on 2014-10-16. Available in PDF, EPUB and Kindle. Book excerpt: Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

Mastering Product Management: A Step-By-Step Guide

2019-10-25 Business & Economics
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Release : 2019-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 02X/5 ( reviews)

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Book Synopsis Mastering Product Management: A Step-By-Step Guide by : Kevin Brennan

Download or read book Mastering Product Management: A Step-By-Step Guide written by Kevin Brennan. This book was released on 2019-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

Mastering IT Project Management

2013-07-31 Computers
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Release : 2013-07-31
Genre : Computers
Kind : eBook
Book Rating : 780/5 ( reviews)

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Book Synopsis Mastering IT Project Management by : Murali Chemuturi

Download or read book Mastering IT Project Management written by Murali Chemuturi. This book was released on 2013-07-31. Available in PDF, EPUB and Kindle. Book excerpt: In previous years, setting up IT infrastructure involved just the preparation of the data center. It has become much more complex and evolved today. The infrastructure includes not only the data center facility, but also the entire organization by providing internet connectivity to customers, vendors, and company executives on the move. Mastering IT Project Management is the first book to detail how to create IT infrastructure rather than simply describe how to manage the IT function or software development. This unique and comprehensive reference covers all aspects needed to successfully manage this type of project in an organization. J. Ross Publishing offers an add-on at a nominal cost — Downloadable, customizable tools and templates ready for immediate implementation.

Creating Value with Data Analytics in Marketing

2021-11-07 Business & Economics
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Release : 2021-11-07
Genre : Business & Economics
Kind : eBook
Book Rating : 462/5 ( reviews)

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Book Synopsis Creating Value with Data Analytics in Marketing by : Peter C. Verhoef

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef. This book was released on 2021-11-07. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

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