Master the Media

2015-06-25

Author : Julie Smith
Release : 2015-06-25
Genre :
Kind : eBook
Book Rating : 444/5 ( reviews)

Book Synopsis Master the Media by : Julie Smith

Download or read book Master the Media written by Julie Smith. This book was released on 2015-06-25. Available in PDF, EPUB and Kindle. Book excerpt: Can teaching media literacy really change the world? Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio, and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be. Times have changed. Technology connects us today in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to, and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save Our Plugged-in World, with that control comes a heightened level of responsibility to think critically about the content we consume. Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose, and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the difference between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions-and it's why media literacy can save the world.

The Social Executive

2014-09-15 Business & Economics

Author : Dionne Kasian-Lew
Release : 2014-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 895/5 ( reviews)

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Book Synopsis The Social Executive by : Dionne Kasian-Lew

Download or read book The Social Executive written by Dionne Kasian-Lew. This book was released on 2014-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

101 Mixed Media Techniques

2018-12-18 Art

Author : Cherril Doty
Release : 2018-12-18
Genre : Art
Kind : eBook
Book Rating : 93X/5 ( reviews)

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Book Synopsis 101 Mixed Media Techniques by : Cherril Doty

Download or read book 101 Mixed Media Techniques written by Cherril Doty. This book was released on 2018-12-18. Available in PDF, EPUB and Kindle. Book excerpt: In 101 Mixed Media Techniques, artists of all backgrounds and skill levels will learn and explore fun, cutting-edge techniques in the popular genre of mixed media art. Mixed media enthusiasts will enjoy learning the essential concepts for creating their own mixed media art—whether they are experienced in its approaches or just starting out. 101 Mixed Media Techniques features a wide variety of traditional and eclectic techniques, including drawing and painting, stamping, stitching, using photos, prepping backgrounds, working with wax, using different kinds of inks, collaging, journaling, and working with encaustics. Multiple ways to use each technique are provided to inspire and nurture creative freedom in every artist. Each technique is presented in a step-by-step format, beginning with an overview of the required tools and materials. The instructions are straightforward and approachable, so artists of all levels can master them with ease. The engaging and accessible format caters to individual learning preferences, allowing artists to focus on a single technique or several at a time. Readers will not only learn a variety of techniques, but will also discover new ideas and inspiration for using the techniques in their own projects. With so many options to choose from, 101 Mixed Media Techniques has something for every artist and is sure to inspire new forms of creativity.

Social Boom!

2011 Business & Economics

Author : Jeffrey Gitomer
Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 058/5 ( reviews)

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Book Synopsis Social Boom! by : Jeffrey Gitomer

Download or read book Social Boom! written by Jeffrey Gitomer. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

Master the Media to Attract Your Ideal Clients

2004-09-27 Business & Economics

Author : Derrick Kinney
Release : 2004-09-27
Genre : Business & Economics
Kind : eBook
Book Rating : 567/5 ( reviews)

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Book Synopsis Master the Media to Attract Your Ideal Clients by : Derrick Kinney

Download or read book Master the Media to Attract Your Ideal Clients written by Derrick Kinney. This book was released on 2004-09-27. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

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