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Master Content Marketing

2016-10-21
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Release : 2016-10-21
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Kind : eBook
Book Rating : 447/5 ( reviews)

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Book Synopsis Master Content Marketing by : Pamela Wilson

Download or read book Master Content Marketing written by Pamela Wilson. This book was released on 2016-10-21. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."

Master Content Strategy

2018-10-25
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Release : 2018-10-25
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Kind : eBook
Book Rating : 423/5 ( reviews)

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Book Synopsis Master Content Strategy by : Pamela Wilson

Download or read book Master Content Strategy written by Pamela Wilson. This book was released on 2018-10-25. Available in PDF, EPUB and Kindle. Book excerpt: A masterclass in content marketing strategy for content creators at every stage of the journey

Master Content Marketing

2023 Internet marketing
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Release : 2023
Genre : Internet marketing
Kind : eBook
Book Rating : 461/5 ( reviews)

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Book Synopsis Master Content Marketing by : Pamela Wilson

Download or read book Master Content Marketing written by Pamela Wilson. This book was released on 2023. Available in PDF, EPUB and Kindle. Book excerpt: "Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry." --

Content Marketing, Engineered

2020-05-18 Business & Economics
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Release : 2020-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 868/5 ( reviews)

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Book Synopsis Content Marketing, Engineered by : Wendy Covey

Download or read book Content Marketing, Engineered written by Wendy Covey. This book was released on 2020-05-18. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. ​Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Content Marketing Strategies For Dummies

2016-01-26 Business & Economics
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Release : 2016-01-26
Genre : Business & Economics
Kind : eBook
Book Rating : 545/5 ( reviews)

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Book Synopsis Content Marketing Strategies For Dummies by : Stephanie Diamond

Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond. This book was released on 2016-01-26. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

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