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Mass Market Medieval

2007-04-11 History
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Release : 2007-04-11
Genre : History
Kind : eBook
Book Rating : 224/5 ( reviews)

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Book Synopsis Mass Market Medieval by : David W. Marshall

Download or read book Mass Market Medieval written by David W. Marshall. This book was released on 2007-04-11. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in 1976 with the first issue of the journal Studies in Medievalism, all things medieval and the concept of medievalism became a hot topic in culture studies. Medievalism examines how different groups, individuals, or eras use and shape the image of the Middle Ages, differentiating between historical knowledge of the Middle Ages and what we have made the period out to be. The 13 essays in this book explore the medieval invasion of today's media and consider the various ways--from film and print to websites and video games--that the Middle Ages have been packaged for consumption. Essays encompass diverse theoretical perspectives and are grouped loosely around distinct functions of medievalism, including the exposure of recent social concerns; the use of medieval images in modern political contexts; and the medieval's influence on products of today's popular culture. The legitimization of the study of medievalism and the effect of medievalism on the more traditional subject of medieval studies are also discussed. Instructors considering this book for use in a course may request an examination copy here.

Mass Market

2024-01-22 Business & Economics
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Release : 2024-01-22
Genre : Business & Economics
Kind : eBook
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Book Synopsis Mass Market by : Fouad Sabry

Download or read book Mass Market written by Fouad Sabry. This book was released on 2024-01-22. Available in PDF, EPUB and Kindle. Book excerpt: What is Mass Market When referring to a market for items that are produced on a huge scale for a significant number of end consumers, the phrase "mass market" is used by the industry. One key distinction between the mass market and the niche market is that the mass market is characterized by its concentration on consumers who come from a diverse range of backgrounds and who do not have any discernible preferences or expectations within a huge market segment. Businesses have traditionally used a range of media, such as radio, television, newspapers, and the internet, to communicate with the general public in order to reach out to the mass market with advertising messages. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Mass market Chapter 2: Marketing Chapter 3: Shopping Chapter 4: Retail Chapter 5: Distribution (marketing) Chapter 6: Pricing Chapter 7: Market segmentation Chapter 8: Brand management Chapter 9: Mass marketing Chapter 10: Luxury goods Chapter 11: Target audience Chapter 12: Product line extension Chapter 13: Media market Chapter 14: Premium pricing Chapter 15: Micromarketing Chapter 16: History of marketing Chapter 17: Target market Chapter 18: Shopper marketing Chapter 19: Brand Chapter 20: Icon brand Chapter 21: Retail format (II) Answering the public top questions about mass market. (III) Real world examples for the usage of mass market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Mass Market.

Medieval Cities

1925 Cities and towns, Medieval
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Release : 1925
Genre : Cities and towns, Medieval
Kind : eBook
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Book Synopsis Medieval Cities by : Henri Pirenne

Download or read book Medieval Cities written by Henri Pirenne. This book was released on 1925. Available in PDF, EPUB and Kindle. Book excerpt: "This little volume contains the substance of lectures ... delivered from October to December 1922 in several American universities."--Pref. Bibliography: p. [245]-249.

Economic and Social History of Medieval Europe

2015-10-15 Business & Economics
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Release : 2015-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 557/5 ( reviews)

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Book Synopsis Economic and Social History of Medieval Europe by : Henri Pirenne

Download or read book Economic and Social History of Medieval Europe written by Henri Pirenne. This book was released on 2015-10-15. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2005. This original study the author writing in 1936 has tried to sketch the character and general movement of the economic and social evolution of Western Europe from the end of the Roman Empire to the middle of the fifteenth century.

Food & Feast in Medieval England

2005-01-01 History
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Release : 2005-01-01
Genre : History
Kind : eBook
Book Rating : 733/5 ( reviews)

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Book Synopsis Food & Feast in Medieval England by : P. W. Hammond

Download or read book Food & Feast in Medieval England written by P. W. Hammond. This book was released on 2005-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Based on archaeological and written evidence, this book deals with everything we know about medieval food, from hunting and harvesting to food hygiene and the organization of a large household kitchen. Peter Hammond evaluates the nutritional value of medieval food, the customs associated with its serving and eating, and the organisation of feasts, supported by innumerable facts and figures and examples from sources. The book is now available in a smaller paperback edition with black and white illustrations.

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