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Mass Communication Research Methods

2009-02-03 Reference
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Release : 2009-02-03
Genre : Reference
Kind : eBook
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Book Synopsis Mass Communication Research Methods by : Anders Hansen

Download or read book Mass Communication Research Methods written by Anders Hansen. This book was released on 2009-02-03. Available in PDF, EPUB and Kindle. Book excerpt: This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.

A Handbook of Qualitative Methodologies for Mass Communication Research

2002-09-11 Social Science
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Release : 2002-09-11
Genre : Social Science
Kind : eBook
Book Rating : 241/5 ( reviews)

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Book Synopsis A Handbook of Qualitative Methodologies for Mass Communication Research by : Nicholas W. Jankowski

Download or read book A Handbook of Qualitative Methodologies for Mass Communication Research written by Nicholas W. Jankowski. This book was released on 2002-09-11. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

Mass Communication Research Methods

1998-06 Business & Economics
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Release : 1998-06
Genre : Business & Economics
Kind : eBook
Book Rating : 72X/5 ( reviews)

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Book Synopsis Mass Communication Research Methods by : Anders Hansen

Download or read book Mass Communication Research Methods written by Anders Hansen. This book was released on 1998-06. Available in PDF, EPUB and Kindle. Book excerpt: Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR

Mass Communications Research Methods

1988 Social Science
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Release : 1988
Genre : Social Science
Kind : eBook
Book Rating : 517/5 ( reviews)

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Book Synopsis Mass Communications Research Methods by : H. J. Hsia

Download or read book Mass Communications Research Methods written by H. J. Hsia. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Research Methods in Mass Communication

1989 Language Arts & Disciplines
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Release : 1989
Genre : Language Arts & Disciplines
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Book Synopsis Research Methods in Mass Communication by : Guido Hermann Stempel

Download or read book Research Methods in Mass Communication written by Guido Hermann Stempel. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:

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