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Author : John R. Bittner
Release : 1989
Genre : Reference
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Mass Communication, an Introduction by : John R. Bittner
Download or read book Mass Communication, an Introduction written by John R. Bittner. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peyton Paxson
Release : 2018-05-17
Genre : Social Science
Kind : eBook
Book Rating : 952/5 ( reviews)
Book Synopsis Mass Communications and Media Studies by : Peyton Paxson
Download or read book Mass Communications and Media Studies written by Peyton Paxson. This book was released on 2018-05-17. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Author : Richard Campbell
Release : 2002
Genre : Mass media and culture
Kind : eBook
Book Rating : 709/5 ( reviews)
Book Synopsis Media & Culture by : Richard Campbell
Download or read book Media & Culture written by Richard Campbell. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : George R. Rodman
Release : 2001
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Making Sense of Media by : George R. Rodman
Download or read book Making Sense of Media written by George R. Rodman. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
Author : J. Black
Release : 1992-01
Genre :
Kind : eBook
Book Rating : 915/5 ( reviews)
Book Synopsis Introduction to Mass Communication by : J. Black
Download or read book Introduction to Mass Communication written by J. Black. This book was released on 1992-01. Available in PDF, EPUB and Kindle. Book excerpt:
